PREMIUM BRAND EXPERIENCE MANAGER

INNOCEAN is a global marketing and communications agency and is part of the Hyundai Group conglomerate that offers creative marketing solutions to various multinational brands both in Korea and abroad.

We are seeking a visionary and strategic

PREMIUM BRAND EXPERIENCE MANAGER

to join our Fantastic Italy team, in Milan.

He / she will be responsible for developing and executing PR strategy and exclusive luxury events to enhance a brand's reputation and visibility,

The goal is to attract and engage VIP clients and media, securing positive press coverage and fostering strong stakeholder relations, particularly within the luxury sector.

Key Responsibilities

• Develop, implement innovative PR, and event strategies that align with the brand's objectives and maintain a consistent brand image.
• Cultivate and nurture strong, strategic relationships with journalists, influencers, key opinion leaders, and VIP clients to secure media coverage and exclusive event invitations.
• Create compelling narratives, press releases, media kits, and other PR materials that embody the brand's voice and values.
• Plan, budget, and execute high-profile events such as product launches, fashion shows, gala dinners, and private client experiences.
• Work closely with internal marketing, product, and social media teams to ensure cohesive messaging and integrated campaigns.
• Monitor media coverage, analyze campaign performance, and provide reports with actionable insights to senior leadership.
• Develop proactive strategies and manage crisis communications to mitigate potential risks and protect the brand's reputation.
• Identify and negotiate opportunities for strategic partnerships and joint marketing initiatives with other entities.

Key Skills and Qualifications

• Strong verbal and written communication skills are essential for crafting compelling narratives and building relationships.
• The ability to develop long-term strategies and adapt to changing circumstances is crucial.
• Meticulous organizational abilities to manage budgets, multiple vendors, logistics, and event timelines are vital.
• A deep understanding of the luxury sector and the brand's specific market is necessary for effective communication and event planning.
• Strong interpersonal skills are required to build and maintain relationships with internal and external stakeholders.
• The ability to think creatively and act on opportunities to enhance brand visibility and engagement.
• At least 5 years of experience in similar roles.
• Excellent knowledge of English.