Assistant Brand Manager Intimate Hygiene
Assistant Brand Manager Intimate Hygiene
Are you passionate about marketing and looking to make a meaningful contribution to improving people's lives? This is the opportunity you've been waiting for! Join our Marketing team within the Consumer Goods Business Unit and work alongside our Brand Managers for TENA and NUVENIA!
You will have the opportunity to immerse yourself in a dynamic and stimulating environment, where you can bring your ideas to life and pursue your professional goals.
About the Role
Support the Brand Managers in implementing the Marketing Strategy for TENA and NUVENIA brands to meet established sales or market share targets.
What You Will Do
- Support to conduct regular market trend analysis, consumer panel research, and brand tracking to continuously assess market dynamics and brand performance
- Actively engage in the creation and execution of digital communication strategies across owned and paid channels
- Work in partnership with external agencies to define content strategies and ensure timely updates to the website for accuracy and relevance
- Support to lead the innovation of new packaging designs and the revitalization of existing packaging to enhance brand appeal
- Support to manage the coordination with external creative agencies to maintain brand consistency and achieve marketing objectives
- Track and analyze the Savi Campaigns performance, focusing on the redemption rates of digital samples, printed materials, and other promotional activities
- Maintain and update visual assets, sales catalogs, and technical sheets in SharePoint for the sales teams, ensuring they have the latest and most accurate materials
- Oversee daily operational tasks related to marketing and brand management, with an emphasis on efficiency and effectiveness
Who You Are
- Master Graduate or Master Student in Marketing, Business Administration, Economics or a related field
- Proficiency in both English and Italian language
- Proficiency in the MS Office suite, including Excel, PowerPoint, and Word
- Good Analytical Skills for data-driven insights and informed decisions
- A genuine passion for our consumers, brands and our organization's core purpose
- Proactive personal and professional development aptitude
- Good level of autonomy and excellent communication skills
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.