Senior Marketing Manager Omnichannel Communication

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Job Description Summary

The Senior Marketing Manager Omnichannel Communication leads the development of integrated marketing communication strategies and translates them into actionable plans across the Medication Delivery Solutions business portfolio. This role drives decisions that matter, leads the translation of complex product platform needs into unified, customer‑centric experiences—both online and offline—that drive engagement, loyalty, and fuel business growth.

Main responsibilities will include:

• Data & Trend Analysis: Examine customer data, cultural trends, and behaviors to identify needs, difficulties, and market dynamics.
• Insight Generation: Synthesize information from platforms, markets, and audience segments into cohesive strategic narratives.
• Workshop Facilitation: Lead sessions to uncover insights and co‑create solutions.
• Continuous Strategy Refinement: Adjust strategies based on performance metrics and evolving customer needs.
• Omnichannel Campaign Planning: Translate communication strategies into integrated plans across online and offline channels.
• Strategic Brief Ownership: Guide creative development in collaboration with internal teams and external agencies.
• Customer Journey Orchestration: Build and update customer‑focused omnichannel journeys ensuring consistent messaging.
• Customer Experience Integration: Ensure seamless connection between digital and physical touchpoints (events, webinars, meetings).
• Ongoing Optimization: Evaluate and improve strategies using performance data, customer feedback, and market shifts.
• Leadership & Innovation: Act as a strategic advisor, foster collaboration, and propose bold ideas to disrupt status quo and drive innovation.

About You

• Marketing Expertise: 7+ years in marketing, including 3+ years in communication strategy; experience in agencies with MedTech/pharma sectors preferred.
• Strategic & Analytical Skills: Proven ability to analyze data and insights, develop impactful campaigns, and translate business objectives into strategic customer‑focused narratives.
• Creative Mindset & Leadership: Drives bold ideas, challenges norms, and inspires disruptive communication strategies.
• Data‑Driven & Digitally Fluent: Skilled in analyzing data and harnessing digital marketing tools (social listening, automation, CRM, AI) to drive impactful strategies.
• Leadership & Collaboration: Skilled in influencing without authority, managing collaborators in matrix organizations, and inspiring change through training and innovation.
• Qualifications & Flexibility: Bachelor’s degree (MBA or equivalent experience preferred), proficient in English, willing to travel up to 30% across EMEA; additional languages a plus.

Salary Range Information

€78,600.00 - €141,500.00 EUR Annual

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Medical Equipment Manufacturing

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.

To learn more about BD visit: https://bd.com/careers

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Why join us?

At BD we prioritize on‑site collaboration to foster creativity, innovation, and efficient problem‑solving, essential in our fast‑paced healthcare industry. The primary work location is ESP Barcelona, with additional locations across GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini, and POL Warsaw – ul. Osmanska.

Remote or field‑based positions will have different workplace arrangements as indicated in the job posting.

We invest in associates’ well‑being and development, offering a competitive package of compensation and benefits, rewards, and recognition opportunities that promote a performance‑based culture.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, supporting recognition of associates’ progress across all experience levels, and talent mobility. The salary offered to a successful candidate is determined by experience, education, and skills, as well as applicable labor laws and collective bargaining agreements for the work location.