Brand Strategist, Italy (6-Month Contract)

Brand Strategist, Italy (6-Month Contract)

Job Description

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Description

Join The Team Redefining How The World Experiences Design.

Where And How You Can Work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world… While we support flexible, remote-friendly ways, for this role we’re focusing on Milan so we can best support our teams and keep collaboration flowing. This role is a 6 month engagement, working full-time hours.

About The Role

As a Brand Strategist, you’ll shape how Canva shows up across the Italian market, working closely with the campaigns team and Regional Creative Director to bring the Canva brand to life. You will work specifically within Brand Marketing in Italy to launch our first ever brand campaign in the market, trialling a completely new approach diverting spend from performance to attract new audiences.

What You'll Do

• Be the voice on the ground to support launch of first ever Italian brand campaign, replacing historical Performance Marketing approach
• Strive to achieve Fame with advertising and win local hearts and minds through innovative story telling
• Leverage category entry points data to help determine focus areas for creative
• Partner closely with local creative agency to ensure campaigns are rooted in local insight and connected to the global Canva brand
• Support with campaign optimisations, leveraging research and testing during the development and throughout the campaign
• Working with closely with Integrated Marketing team, internal Creative team and our global media agency to deliver 360 local campaign

About The Team

Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group …

Other Stuff To Know

We make hiring decisions to engage contractors based on your experience, skills and passion. …

Check out lifeatcanva.com for more info.

Seniority level

Mid-Senior level

Employment typeh3>

Contract

Job function

Marketing and Product Management

Industries

Software Development and IT Services and IT Consulting

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