Public Relations Manager

He / she is highly motivated, professional presented and investigates the needs of the hotel, working closely together with the other departments, to exceed expectations.

Reports to the General Manager.

PRESS DUTIES

• Single press visits and group press trips
• Constant monitoring of journalists stay from check-in to check-out (meals, activities, special requirements, dietary needs etc)
• Coordinating interviews with GMs, Chefs, Barman etc. if required

PR reports & press releases

• Research obtained media coverage on SignalAI and data analysis to finalise international PR reports that must be submitted to HQ on a monthly basis
• Write press releases and upload them into MEDIA HUB platform (eng+ita) including briefing notes, on request of the regional office, to generate awareness about the hotels’ latest news
• Constant update of the PRESS Global Database and proactively research new key editors / media outlets.
• Handling translation of press releases (eng+ita), when required

Photo / video shootings

• Help the Marketing team with local Coordination of photo / video shootings for media opportunities, including preparation of internal ODS and briefing of internal staff involved. Monitoring and taking care of the crew’s stay to ensure smooth running of productions.
• coordinate other shootings individually
• Managing photoshooting costs with the Marketing team.

EXTERNAL & INTERNAL PR DUTIES

External PR

• Design, plan logistics and promotion of in-house special events (thematic aperitifs,concerts, etc) in support of the Brand’s pillars
• Search for sponsorship in support of events and in respect of the Brand directions
• Promote hotel and brand awareness both at national and regional level by maintaining good relationships with local key opinion leaders

Internal PR

• Department’s training at the beginning of the season, delivering the brand ambitions accordingly to the PoA and presenting the current year campaign
• Provide writing and editing support to the HR teams with the creation of at least two Staff magazines per season (in charge of PR trainee)
• Organisation of moments of encounter with the staff to celebrate important results achieved by the hotel, such as the mid summer and end of season party
• Daily / weekly meeting and calls with Regional teams (PR and Marketing)
• Creation of leaflets to promote in-house events

Events management

• Under monitor of the Regional DIr PR, Conceivement, definition and realisation of all major events (Film festivals Taormina / Casole, Mitico) and minor (Curiosity circles, Twist and Ice, Franco Pepe collab, IME / LMH) events
• Promoting special happenings taking place at the Hotel and in the area

CONTENT CREATIONS

Brand, experience design and content creation

• Following strategic instruction of the Regional Dir PR, develop and support global stories reflecting Belmond's pillars and Brand identity
• Creation of annual new experiences for press (and private Guests) aimed at discovering the territory, unveiling behind the scenes beauties and generating connections among stakeholders
• Content creation, copywriting and editing of texts related to experiences

Marketing and Social Media

• Support (when needed) content creation for the Hotel Social Media channels.
• Support in the creation of marketing collateral materials (brochures, events invitations, in-house flyers)

OPERATIONAL

Operational

• Support the operational behind Press Trips : preparation of internal ODS, PO, organisation of internal and external activities
• Assistance to various departments in the production of printing materials
• Creating, monitoring and closing POs on Workday tool reporting to finance
• Support for the realisation of CSR initiatives
• Management of special projects given by GMs (ex. management of invitations to summer party events, management of direct contacts with Guests)
• Requirements
• We require
• Knowledge of Hotel Management software such as HMS;
• Excellence in Pc & Social Media skills;
• Fluent in Italian and English and a third language is required;
• Professional experience or sound scholar background within the hospitality business;

Willing to grow within the hospitality business.

• We offer

Permanent Labour contract according to C.C.N.L. Settore Turismo

Economical treatment adequate to the professional experience

Food & lodging for non residents

Career opportunities within our Hotels cluster