Customer Marketing Manager (Trade Marketing)

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Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro Italy SRL ('the Company') provides sales, marketing and other services to HET and HIT in Italy.

As our Customer Marketing Manager, you will support the development of our Customer Marketing strategy/programs for relevant markets/retailers to strengthen brand presence at retail.

This position is located within our regional Customer Marketing department. The role is based at our Milan office in Italy. We operate a hybrid working model, with required in-office presence on Tuesdays, Wednesdays, and Thursdays, while offering flexibility for remote work on Mondays and Fridays.

Main purpose:

• Responsible for developing Customer marketing strategy/programs for relevant markets/retailers that strengthen brand presence at retail and support revenue growth across the region.
• Create differentiated strategies, including specific regional projects for top retailers.
• As the intersection of marketing and sales, you will create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through, and support joint business objectives.
• Bring strategies to life across both physical and digital retail touchpoints.

Specific responsibilities

• Develop Customer marketing plans that align with brand priorities and commercial objectives.
• Partner with sales teams to identify marketing opportunities within key customer accounts.
• Localize national campaigns for retailer or channel-specific environments.
• Create and execute customer-specific activities, launches, in-store displays, digital assets, and toolkits.
• Work with creative and external agencies to produce high-quality marketing materials.
• Partner with sales teams to support previews/sell-in and sell-through with compelling storytelling and bespoke plans.
• Collaborate on joint business planning and secure retailer participation in brand initiatives.
• Monitor in-store and online execution to ensure a consistent shopper experience.
• Use shopper, customer, and channel insights to inform decisions.
• Measure the effectiveness of campaigns, gather post-campaign learnings, and report ROI.
• Monitor competitor activity and customer marketing trends to inform strategy.
• Align with brand and sales teams to ensure integrated execution.
• Work closely with CMI & AIM teams to apply data-driven thinking to planning.
• Matrix working, avoiding rigid swim lanes and flexing workload in clusters.
• Manage the approval/delivery of plans and costs within approved budgets and timelines.
• Partner with Licensors to maximize and secure traffic-driving marketing opportunities.

Skills required

• Experience: 3+ years in marketing in the consumer products industry, ideally in Trade/Customer Marketing.
• Fluency in both written and spoken Italian and English is a mandatory requirement for this role.
• Strong understanding and experience of the Italian retail market, ideally with a toy, gaming, and entertainment focus.
• Capable of managing multiple stakeholders and modelling the way to deliver the best results for Hasbro.
• Ability to influence, flex style and leverage support of the wider business/retailer.
• Resilience, flexibility and working at pace – able to cope well with changing directions/juggling and a thoughtful risk taker.
• High level of detail and accuracy. Strong project management.
• Champion continuous improvement and able to lead cross-departmental/multi-market projects.
• Has a growth mindset. Is authentic, credible and able to build/thrive in an environment that doesn’t settle for second best.

Leadership principles

• Knowing is Half the Battle
• Break the Mold
• Take Charge
• Be Legendary
• Friendship is Magic
• Matrix of Leadership

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Manufacturing