Europe Media Planner - Maternity Cover

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Diesel is a leading pioneer in denim and casual fashion, with a global presence in more than 80 countries and over 5,000 points of sale. We are looking for an experienced Media Planner to join the Marketing Team, based either in Milan or at our HQ in Breganze. The role will be responsible for media strategy, planning and buying for some European markets, across channels.

Overview

The successful candidate will manage the day-to-day requirements of communications planning, translating marketing/media objectives into a media plan and actionable steps.

Main activities and responsibilities

• Based on Global Marketing guidelines and objectives, interprets communications/media strategy and translates it into media planning actions, providing recommendations to deliver against the objectives
• Manage and operate all media activities, coordinating the Europe Media agency
• Provide regular reports and presentations to the Global Media function and Marketing Director Europe, monitoring results and progress toward KPIs
• Collaborate with the E-commerce team that manages PPC activities to pursue a customer-centric full-funnel approach and align objectives and results
• Collect assets and copy in alignment with the Global Media team for main digital media campaigns
• Execute operational tasks with local finance to ensure budget control, back-office procedures, and SAP ODA requests; participate in contract management
• Stay up to date with media trends and technology and proactively propose new ideas

Main interfaces

• Global Media team
• EU Marketing team (CRM, PR, GTM…) and EU Region
• Europe Media Agency (management of digital campaigns)
• E-Commerce team
• Publishers/OOH contractors/digital partners

Main requirements

• Minimum 3/4 years of experience in the media industry in roles of media planner in companies or a modern media agency; a degree in Marketing and Communications or Economics is preferred
• Strong passion for fashion, determination to achieve objectives, flexibility, enthusiasm, initiative, problem-solving ability and teamwork; passion for innovation & technology is key
• Expertise in and knowledge of the digital world, media planning/buying and industry trends
• Knowledge and expertise in Google Analytics, Meta and TikTok Business Manager tools; proficiency in MS Excel and PowerPoint
• Excellent English language skills, written and spoken

What We Offer

A Full Time Fixed-Term Contract (Maternity Cover)

An awesome, young and dynamic team

Possibility to work in the European HQ of one of the leading Italian fashion companies belonging to a major luxury fashion group

A generous employee discount on Diesel and OTB group brands

A highly inclusive working environment

As part of OTB Group, we foster a proactive environment where performance is recognized and career opportunities are provided to all employees

We are an international company with employees of 60 nationalities and more than 60% women, with an average age of 35

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Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail Apparel and Fashion