WESTERN EU MARKETING MANAGER

Join to apply for the WESTERN EU MARKETING MANAGER role at Fratelli Polli S.r.l.

Nata nel 1872, Fratelli Polli Srl è ben presto divenuta azienda leader nel settore delle conserve vegetali e delle salse, conquistando un ruolo da protagonista nel mercato nazionale e internazionale. Presente in 56 paesi del mondo, la sua visione è improntata alla coerenza fra valori aziendali, qualità degli ingredienti e dei prodotti, fedeltà alle esigenze del consumatore.

Responsibilities

• Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti)
• Hunt new ideas and Business solution in coherence with the Brand strategy
• Translate New Product Development into product strategy (1-3 years), transforming each industrial or R&D innovation into a consumer success
• Lead central cross-functional team into innovation flow
  • Project leadership
• BUs coordination, making a bridge on: Innovation Projects, Marketing activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
  • Roll out Plan and Marketing Activity Plan
• Support BUs to develop impactful customer presentations
• Support BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase
• Trade Marketing: Work in close relationship with sales dept. developing
  • Trade marketing Strategy to define priorities per Area/Customer/Format
  • Trade marketing activities to improve Shelf visibility, product appealing and speed sellout
  • Assortment and price analysis
  • Monitoring promo impact and effectiveness
  • Instore activations
  • Leading new product launches and updating their performances
• Business Mastering
  • Budget performance monitoring
  • Margin/Mix/portfolio analysis & optimization
  • Marketing and trade marketing Spending

Qualifications

• Strong experience in Projects management (think X objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)
• Strong Leadership and Relation skill
• Good Experience in communication leading process, media plan and consumer activity
• Good Analytical and Financial skills
• Fluent English. French and German as a plus
• Good Presentation skills
• Experience in packaging management
• Proactivity, Creativity and open minded
• 5 years in MKTG management
• Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus

Reporting to: CHIEF MARKETING OFFICER

Location: HQ Monsummano Terme (PT)