Customer Marketing Specialist Direct Pharmacy

Customer Marketing Specialist - Direct Pharmacy

Location: Milan, via Monte Rosa | Type: Full-time | Posted: 30+ Days Ago | Job Requisition ID: 525977

Hello. We’re Haleon, a new world-leading consumer health company. Shaped by all who join us, we’re committed to improving everyday health for billions of people. Our portfolio includes category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. We combine deep human understanding with trusted science to grow and innovate in a company that we control, in an environment we co-create, with a culture that’s uniquely ours. Care to join us? It isn’t a question.

This is an exciting time to join and help shape the future—an opportunity to be part of something special.

About the role

We are seeking a Customer Marketing Specialist for the Direct Pharmacy channel to develop new commercial opportunities.

Key responsibilities

• Support the implementation of channel trade strategies and execution of canvassing activities.
• Collaborate on channel-specific growth plans based on shopper, retailer, and market insights related to different brands.
• Understand shoppers’ and customers’ needs to increase sell-out performance.
• Work with Sales and Sellout field forces to ensure excellent execution and deployment of strategies at the point of sale.
• Manage relationships with external partners and agencies (merchandising, in-store activities, etc.).
• Monitor Channel performance and KPIs.
• Track the execution of commercial strategies, leverage good performance, and suggest corrective actions if needed.
• Analyze competitors’ plans and strategies using market data.
• Enhance brand presence and campaign execution across trade channels through in-store planning, execution, and tracking aligned with marketing priorities.
• Monitor industry trends to identify growth opportunities.
• Manage stakeholders across marketing, sales, supply chain, and customer service functions.

Qualifications and skills

Essential

• Minimum 2 years’ experience in pharmacy trade marketing roles.
• Experience working in the Direct Pharmacy channel.
• Knowledge of core business drivers such as assortment, stock, layout, pricing, and promotion.
• Proficiency in Office tools, especially PowerPoint and Excel.
• Strong analytical skills and comfort with numerical data.
• Ability to create dashboards and databases to monitor performance.
• Effective communication skills, including listening, explaining, training, and coaching; enthusiastic and creative with a solutions-oriented mindset.
• Knowledge of Category Management guidelines.
• Good financial acumen to present business benefits.
• Attention to detail.
• Understanding of qualitative research techniques.
• Ability to tell compelling stories to illustrate vision and benefits.
• Ability to work in a fast-paced environment and handle data effectively.
• Well-organized and disciplined.

Preferred

• Over 3 years of experience working with pharmacies or in commercial functions.
• Sales and/or trade marketing experience in the Direct Pharmacy channel.
• Enjoys interacting with customers and learning from diverse interactions.

Diversity, Equity, and Inclusion

At Haleon, we embrace diversity and create an inclusive environment that celebrates unique perspectives, fosters curiosity, and promotes fair outcomes. We strive for a workplace where everyone feels they belong and can thrive.

We support an agile working culture and encourage exploring flexible working arrangements with our hiring team.

Care to join us? Discover what life at Haleon is really like.