EMEA Business Manager (m/f/d) - Electrical Machinery

EMEA Business Manager (m/f/d) - Electrical Machinery

Location: EMEA. Employer: Emerson.

We are seeking a motivated and growth‑oriented Regional Business Manager to support the expansion of Emerson’s Test & Measurement Electrical Machinery business across EMEA.

Key Responsibilities

• Define target accounts and contacts in hotspot countries and develop a prospecting and engagement plan.
• Deliver demos and present content to customers and partners to showcase NI products.
• Define and run prospecting plays to engage target customers by collaborating with Sales Development Engineers (SDEs) and Sales Area Managers (SAMs).
• Propose customer visits to NI Sales and collaborate on territory plans to recommend engagements that advance opportunity discovery, progression, or closure.
• Enable and attend tradeshows, user group meetings, demo days and regional events.
• Track performance metrics and identify areas for improvement.
• Gather customer feedback for product development to improve product‑market fit.
• Contribute to market research and opportunity analysis.
• Understand customer watering holes and give input into marketing plans.
• Participate in cross‑functional teams to execute go‑to‑market strategies and learn leadership skills over time.
• Support development of scalable growth strategies for NI’s broadbase business.
• Understand and recommend partner solutions aligned to EM industries and applications to internal sales teams.
• Collaborate with partners, NI partner sales and marketing to promote solutions and drive demand via webinars, tradeshows, short‑form videos, and other platforms.
• Leverage distributor events and contact base to drive demand.
• Create compelling demand generation cadences tailored for omni channel leverage.
• Build relationships with System Integrators, Distributors to support partner initiatives.
• Build awareness of target accounts and applications, identify potential opportunities, and determine the content and motions required to open doors.
• Assist in aligning NI’s products with market trends and customer needs.
• Engage with customers about market trends, solutions, budget trajectory, customer NPIs, and funding related to their business function(s).

Qualifications

• Bachelor’s degree in engineering, business, or a related field.
• 3‑5 years of experience at NI/T&M industry in Sales/Business Development/Technical Support/Applications Engineering preferred.
• Interest in industrial/electrical machinery sector.
• Strong analytical and communication skills.
• Ability to work collaboratively across teams.
• Willingness to travel as required and coordinate customer visits, tradeshows, user group meetings, and regional events.
• Curiosity, adaptability, and a growth mindset.

Senior Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Sales and Business Development

Industries

• Automation Machinery Manufacturing

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