Senior Influencer Manager

About Edelman Italy Edelman is a global communications firm that helps businesses and organizations build trust and make meaningful connections with their audiences. At Edelman Italy, we combine strategic insight, creativity, and integrated expertise to drive influence and impact across earned, social, and owned media channels. We work with iconic brands across sectors including food, tech, healthcare, and more.

Overview

Edelman Italy is seeking a Senior Influencer Manager to join its Influencer Marketing team in Milan. As a core member of the team, you will lead the development and execution of creative and measurable influencer campaigns for top-tier clients in the Italian market and beyond. You’ll work within a dynamic, cross-functional environment, in close collaboration with public relations, digital, creative, and paid media teams.

Key Responsibilities

Strategy & Campaign Leadership

• Design and write strategic influencer marketing plans tailored to each client’s objectives.
• Identify, engage, and manage content creators across platforms.
• Oversee execution of influencer activations—both online and offline.
• Manage budgets and track campaign performance using relevant KPIs (owned, earned, paid).
• Ensure delivery of high-quality work on time and in line with client expectations.

Client Management

• Act as the strategic point of contact for a portfolio of key clients.
• Provide daily counsel and ensure a high level of client satisfaction.
• Help drive account growth and renewals through trusted advisory and business acumen.

Agency Growth & Thought Leadership

• Contribute to new business opportunities and agency growth.
• Represent Edelman’s influencer expertise in media, events, and industry conversations.
• Help elevate the influencer marketing discipline within the Italian team and the wider Edelman network.

Integration & Collaboration

• Collaborate closely with colleagues in PR, creative, strategy, and digital.
• Contribute to Edelman Italy’s integrated approach to campaigns and client service.

You’re the person for the team if

• Strong knowledge of the influencer landscape in Italy, with solid experience managing creator partnerships and campaign performance.
• Deep understanding of the evolving social media ecosystem and influencer trends.
• Strategic mindset and creativity to propose bold, innovative solutions.
• Excellent communication and presentation skills, with ability to pitch and defend ideas persuasively.
• Strong organizational and project management skills.
• Collaborative, proactive, and comfortable working with diverse internal and external stakeholders.
• Experience in leading projects and mentoring junior team members.
• Fluent in Italian and English (written and spoken).
• Analytical mindset with a good grasp of campaign KPIs and measurement tools.

Qualifications

• Master’s degree in Communications, Marketing, Business, or related field.
• Minimum of 2 years’ experience in influencer marketing, ideally within an agency or in-house team.