Global Strategic Marketing Director (m / w / d)

Position overview

This position is responsible to lead, develop the CP business strategy together with the VP of Global Strategic Marketing. This position will lead the evaluation of the CP business product portfolio and ensuring the right strategic initiatives are started to realize CP’s business objectives. From a product line perspective, it will oversee the CP disposables and non-cardiac product line activities. To achieve this, this role will have direct marketing reports with the responsibilities for these products and product lines. This includes oversight of hardware, software and ancillary products as well as full product life cycle management responsibilities. The marketing director reports to the VP GSM.

Key responsibilities

Global Marketing Strategy

Develop and execute a comprehensive global marketing strategy aligned with the company's overall business objectives in relation to the disposable and non-HLM product lines.

Support the creation and communication of the CP strategic plan.

Ensure the execution of the portfolio roadmap in collaboration with R&D.

Drive brand positioning and messaging to establish a strong market presence and differentiation in the perfusion space, in collaboration with the Communication manager.

Ensure early marketing assessment for innovation opportunities and drive development and implementation of marketing deliverables as defined in the innovation framework.

Product Launches

Be accountable for the successful launch of new product introductions, ensuring effective global go-to-market strategies, product positioning, and promotional activities.

Collaborate with cross-functional and regional teams to coordinate product launches and marketing campaigns.

Market Analysis and competitive activities

Identify market research needs and define relevant market research projects.

Utilize market research to guide product development and enhance marketing strategies.

Drive competitive monitoring, response messaging, and objection handling to support the global sales force.

Drive and own the global marketing data framework to provide relevant market data for the marketing deliverables.

Customer Engagement

Build and maintain strong relationships with key opinion leaders, healthcare professionals, and key stakeholders globally.

Participate in the development of targeted marketing programs to engage and educate customers, creating brand loyalty and advocacy.

Collaboration

Collaborate closely with regional marketing teams to ensure consistency in messaging and execution of global marketing initiatives and to understand customers’ and field teams’ needs and develop relevant content and tools.

Work cross-functionally with R&D and regulatory teams, OPS and Quality teams, to align marketing efforts with business goals.

Team management

Build and manage a high-performing team of marketing professionals based on the LivaNova MVP.

Ensure high-level of market, customer and product knowledge within the team.

Budget Management

Develop and manage a marketing budget, ensuring efficient allocation of resources to implement annual marketing plans, aligned with the company objective.

Monitor and report on key performance indicators, adjusting strategies as needed for continuous improvement.

Knowledge and skills required

• Proven track record of successful product launches and brand building.
• Proven track record of leading and managing marketing or business teams.
• Strength of interpersonal skills; proven ability to manage by influence and work as part of a collaborative team.
• Strong analytical skills and problem-solving attitude with a demonstrated ability to work collaboratively across the organization in a demanding and action-oriented environment.
• Strategic and Innovative mindset, demonstrated ability to design marketing strategy, plans and lead through execution.
• Proven successful project management leadership skills.
• Results oriented.

Educational background

• Minimum of 10-years’ experience in Marketing / Sales within Med Tech or pharmaceuticals.
• A master’s degree in marketing / business administration / health science is desired.

Travel Requirements

• Willingness to travel up to 50%.

This role is crucial for driving the marketing strategy and operational success of LivaNova’s CP portfolio. It emphasizes leadership, analysis, teamwork, and a strategic approach to market.

Valuing different backgrounds

LivaNova values equality and diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination. Our selection process is driven by the key demands / requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-job-related disability / handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.