Market Insights and Enablement Manager

Overview

Market Insights and Enablement Manager – Icomera is a leading global innovator in connectivity solutions within the transportation sector. We are at the forefront of transforming public transport, making it smarter, safer, greener, and more connected. You will work with products used by passengers on some of the world\'s largest train and bus operators. This global role bridges marketing and sales and is embedded in the EMEA region.

Location & Employment Type

Job type: Full-time

Workplace conditions: Hybrid

Location: Rome, Frankfurt, Gothenburg or Paris

Responsibilities

• Market & Customer Insight
  • Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
  • Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
  • Build and manage a living, searchable, and version-controlled repository for insights
  • Lead Voice-of-Customer programmes including surveys and interviews
  • Work closely with Sales teams to align insights with actionable strategies
• Product Marketing & Sales Enablement
  • Own the messaging framework and manage our content library (e.g., pitch decks, ROI tools, RFP boilerplates)
  • Ensure alignment between marketing materials and local market needs
  • Create and maintain customer reference stories showcasing successful use cases
  • Continuously improve the quality and relevance of bid and sales materials
  • Champion brand consistency across all sales-facing content, in collaboration with the Digital Marketing Manager
• Event Management
  • Facilitate opportunities to connect with clients and partners by coordinating Icomera\'s participation in industry and company events, tailoring activities to local market needs and driving lead generation
  • Manage event execution end-to-end, including target outreach, booth logistics, speaker coordination, demos, and follow-up actions

Requirements

• Proven experience in product marketing, sales enablement, market research, or a similar role
• Strong analytical skills and experience interpreting market/customer data
• Confident working across departments and with stakeholders in different regions
• Familiarity with modern sales enablement tools and content development best practices
• Fluent in English, spoken and written. Proficiency in other languages is a plus

Who You Are

You\'re a strategic thinker and a skilled communicator who thrives in cross-functional, international settings. You combine analytical rigour with creative storytelling, and you enjoy building content and tools that help sales teams succeed. You are proactive, structured, and comfortable working independently on complex initiatives, always with a clear focus on client value and commercial impact.

Our Offer

This position can be based in Gothenburg, Frankfurt, Paris, or Rome. In addition to a competitive salary, we offer a comprehensive benefits package, with specific benefits varying by location in line with local regulations and practices (e.g., vacation days, public holidays, and other entitlements).

How to Apply

Ready to be part of something exciting and make a real difference in the connected future of transport? We\'d love to hear from you!

Additional Information

More about the position: we will be reviewing applicants ongoing. Icomera welcomes candidates from all backgrounds, and we value a diverse and inclusive work environment.

About Icomera

Icomera is the world\'s leading provider of integrated connectivity solutions for trains, trams, buses, and coaches, serving millions of passengers and tens of thousands of vehicles daily. The IcoCrew consists of 300+ employees globally, with headquarters in Gothenburg, Sweden, and main offices in the United States, Canada, the United Kingdom, Germany, France, Ireland, and Italy. Icomera\'s vision for green mobility aligns with Equans, our parent company, a global leader in multi-technical services with 74,000 employees. Visit www.icomera.com for more information.