Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided)

Overview

Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided) – Bangkok, Thailand. Join Agoda’s B2B Marketing team to shape the voice of our brand for partners worldwide. We’re seeking a creative, strategic, and results-driven content expert to craft, distribute, and manage impactful content across multiple platforms. The role is based in Bangkok and offers a generous relocation package.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We connect travelers with a global network of hotels and holiday properties worldwide, plus flights and activities. Based in Asia and part of Booking Holdings, we employ 7,100+ people representing 95+ nationalities in 27 markets, fostering a diverse, creative, and collaborative environment. We innovate through a culture of experimentation and ownership to enhance the traveler experience.

The Opportunity

Join Agoda’s B2B Marketing team as a Senior Specialist, B2B Content Marketing to help shape the voice of our brand for partners worldwide. You will craft, distribute, and manage content across multiple platforms to engage B2B audiences, elevate brand awareness, and drive business results.

Role Overview

You will be responsible for the end-to-end content lifecycle: ideation, creation, distribution, and performance analysis. You’ll collaborate with stakeholders across departments to develop a wide range of content (e.g., articles, emails, case studies, videos, social media posts) that resonates with our B2B partners. Strong writing, communication, project management, and stakeholder engagement are essential as you lead cross-functional initiatives and ensure alignment across teams.

Responsibilities

• Content Development and Management: Create, distribute, and manage useful and engaging content to attract, engage, and retain our B2B partners.
• Website Management: Manage and maintain PartnerHub and RocketTravel, collaborating with brand, vendors, and business units to create, update, and manage web content.
• Project and Stakeholder Management: Lead and coordinate cross-functional projects with clear communication and alignment among stakeholders.
• Performance Analysis: Track, measure, and report on content performance across channels; use insights to refine and optimize strategy.
• Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.
• Social Media Management: Collaborate with PR to publish B2B-focused content and analyze performance to maximize reach and engagement.
• Vendor Management: Onboard and manage external vendors as required.

What You’ll Need to Succeed

• A minimum of 3 years in copywriting, content marketing, or related roles, preferably in tech or travel; B2B marketing experience is a strong plus.
• Exceptional writing and editing skills with demonstrated ability to produce high-quality content in different formats.
• Experience with content management systems, SEO, and website analytics tools (Google Analytics); CRM tools (Salesforce, HubSpot) are a plus.
• Experience collaborating with design teams to produce visually engaging content.
• Solid understanding of digital marketing and UX best practices.
• Excellent project management, time management, and multitasking abilities.
• Strong communication and persuasive writing skills; please be prepared to share writing samples.
• Familiarity with the tech and travel industries; experience in the online travel agency sector is a plus.

Why Join Us?

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker with a passion for travel technology and the skills to elevate our brand narrative, apply and join our dynamic team.

Equal Opportunity

Agoda is an equal opportunity employer. We value diversity and foster an inclusive environment. Employment is based on merit and qualifications. We provide equal opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran status, or other legally protected characteristics. We may keep your application on file for future vacancies unless you request otherwise. For more details, please read our privacy policy.

Disclaimer

We do not accept unsolicited third-party or agency submissions. If we receive such submissions, we reserve the right to contact and hire the candidate directly without paying a recruitment fee.