Lifecycle Marketing Strategist

Lifecycle Marketing Strategist

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Job Overview

Our mission is to prove that anyone in the world below $15M can fire their agency tomorrow as no one can beat this value and service at this price. We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team. In this role you will serve as a key strategic leader, guiding clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.

What We Look For

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis.
• Open to offering and embracing feedback as an opportunity for growth, implementing it proactively without constant direction.
• Demonstrates resourcefulness and refines skills independently.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement with no task lists built by managers.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associates.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them even when uncomfortable.
• Displays a high level of self-awareness, taking full ownership of outcomes without a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at best when it matters most, enjoying hard challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing true success is about exceeding requirements.
• Possesses a deep passion for work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement

• At least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
• At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

What Success Looks Like

Necessary Skills

Kick‑Off Period

• Be willing to put in the hard work required and be hungry enough to go through the kick‑off.
• Be ready for this to be the hardest job you have ever worked, fundamentally developing a high‑leverage new skill.
• Have the ability to take feedback and implement it fast.
• Finish work to the fullest with quality and on time.
• Persevere and learn from repetitive exercises.

Onboarding

• Align with the team and contribute to the Brain Trust for ideas across clients.
• Manage, align, and work with pod members (Growth strategist, Meta/Google/Channel Media Buyer, Creative Strategist).
• Organize, prioritize, and manage multiple tasks with great attention to detail.
• Maintain data integrity across Statlas and other tracking tools.
• Be responsible for the execution of the Prophet system for clients.
• Build an email forecast using the Prophet system, growth map, data analysis, and campaign alignment.
• Execute monthly actualization vs forecast, deconstruct tactics, and determine resources required to meet KPIs.
• Combine data analysis and client feedback to develop future strategic plans and adopt new tools.
• Lead obstacle‑free execution and embrace inseparable curiosity.
• Implement CTC’s email and SMS best practices, leveraging memberships, subscriptions, loyalty programs, pop‑ups, quizzes, cart drawers, upsell tools, direct mail, and more to impact retention metrics.
• Keep methodologies and processes up to date and managed throughout the account.
• Monitor active campaigns, deploy resources, or update strategy to hit projected targets.
• Run tests to improve campaign performance.

Ensuring and Holding the Standard of Quality of Work

• Deliver on‑brand outputs every time, collaborating with designers and copywriters.
• Ensure technical setups for all automation, campaign, and retention tools are correct and synergistic.
• Maintain alignment between client, forecast, and strategy.
• Reach above‑benchmark client satisfaction rates.
• Execute the Prophet system to 100% within the required timeline.
• Adhere to optimal quality, detail, and deadline compliance.

Client Communication

• Champion communication, aligning retention and revenue goals with growth map and next steps; ensure clarity across team with exact deadlines.
• Send daily performance updates to the client.
• Ensure weekly alignment of strategy, forecast, and client progress.
• Provide weekly Slack updates.
• Report via collaboration with Growth Strategists and Media Buyers.

Contributing Back

• Share learnings for system feedback and continuous improvement.
• Collaborate on ideas and learning across teams.
• Support future company content production.

Next‑Level Skills

Communication Skills

• Fluent in English with a proven ability to communicate persuasively and present ideas clearly.
• Skilled in crafting thoughtful, empathetic client messaging.
• Strong presentation skills to drive engagement and decisions.

Great Data Analysis Skills

• Strong raw talent for data analysis and eagerness to improve.
• Familiarity with data tools, including Google Sheets, and flexibility to develop advanced skills.

Past Experience

• Broad expertise from multiple domains (mathematics, data analytics, copywriting, email/SMS marketing) adds holistic value.

Critical Thinking

• Approach challenges with structured thinking using logical frameworks.
• Propose practical, impactful solutions.

Impact

• Passionate about e‑commerce; eager to contribute to a high‑performing industry team.
• Motivated and hardworking with a strong desire to learn and grow.
• Thrives in environments offering accountability and autonomy.

Results

You will merge retention, growth, and finance elements to build a forecasted strategy helping the business achieve its goals.

• Achieve certification and confidence in our ideology by end of training, enabling precise execution of the Prophet system.
• Consistently deliver high‑accuracy retention performance beyond email/SMS platforms.
• Lead and collaborate to optimize productivity and maintain high performance.
• Apply best practices in email and SMS to drive outstanding results.
• Maintain client satisfaction above benchmark rates.
• Adhere to rigorous quality standards in forecasting, email production, and execution.
• Meet all deadlines and retention requirements, ensuring timely performance.
• Contribute valuable ideas to team discussions and company content.

Job Scope

• Oversee profitable growth of retention channels (email, SMS, direct mail, pop‑ups, push notifications; subscriptions, memberships, loyalty programs).
• Write briefs and ensure the team can execute.
• Complete accurate reports, cross‑checking multiple data points.
• Analyze metrics and KPIs to measure effectiveness, provide insights and recommendations.
• Collaborate with design, content, and other teams to create compelling email content.
• Ensure timely delivery of relevant deliverables (emails, SMS, etc.) with effective project management.
• Stay updated with industry trends, new features, and best practices to optimize performance.
• Serve as a client‑facing consultant, solving business problems beyond the email platform.
• Prioritize relational equity with team and clients for sustained growth.

What’s in It for Me?

Salary Range

• First 30 days – $1.5K (Part‑time transition phase); notice at current job, daily training for first 15 days, shadow and support during next 15 days.
• Days 31–60 – $3K (Full‑time start); transition to full‑time, manage first 3 accounts independently.
• Days 61–90 – $4‑5K + performance bonuses; continue growing portfolio, earn bonuses based on revenue targets, negotiate term contract annually.

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is clearly defined with a path for promotion within 12 months.
• Fairness and transparency prioritized; weekly performance dashboard to compare metrics.
• Pay transparency upheld; consistent contract terms and clear roadmap for increasing earnings.

My Commitment to You

• You will work harder, learn, and earn recognition as an expert.
• Gain a diverse skill set while contributing to new tools and improvements.
• Receive mentorship and continuous feedback; evaluate expectations regularly.

Location & Environment

• Fully remote with flexible schedule.
• Embrace autonomy with clear expectations, regular 1:1 feedback, measurable benchmarks, weekly check‑ins for accountability.

Seniority Level

• Entry level

Employment Type

• Full‑time

Job Function

• Marketing and Sales

Industries

• Advertising Services