BRAND STRATEGIST (LAVORO SOMMINISTRATO)

Join the A2A team as a Brand Strategist (contracted). The role is located in Rome – Via San Silvestro and is part of the Brand Strategy, Advertising, Cultural Projects, Video & Events team. The position is a temporary contract that focuses on guiding the group's communications to promote the company image in line with the vision and mission.

Responsibilities

• Analyze the positioning of the A2A Life Company brand, identifying growth opportunities and improvements.
• Monitor competitors, market trends and cultural tensions, translating the data into strategic insights.
• Update the brand and communication strategy of the group periodically, coordinating with internal and external stakeholders.
• Define guidelines for brand identity and brand personality.
• Define communication KPIs and produce periodic reports.
• Manage cross‑channel strategic projects, brand activations and cultural positioning initiatives.
• Review texts and materials to guarantee consistency with the tone of voice and brand guidelines.

Qualifications

• Bachelor or Master in humanities (letters, art history, philosophy, sociology), marketing, communication or related disciplines.
• Consolidated experience in Brand/Communication Strategist or Copywriter roles in environments closely linked to creative and project teams.
• Knowledge of Design Thinking, Service Design, co‑design methodologies.
• Experience with collaboration and design tools (Notion, Figma, Miro, etc.).
• Excellent analytical and synthesis skills: read, interpret texts and data, structure them into maps or schemes, and present them clearly.
• Excellent writing skills, sensitivity to tone of voice and linguistic nuances.
• Proficiency in PowerPoint and the Office suite, able to create effective and attractive presentations.
• Excellent knowledge of written English.
• Soft skills: analytical capacity, writing, critical thinking, autonomy, collaborative spirit, communication, problem solving, proactivism, intellectual curiosity and work organization.

Benefits

• Flexibility: weekly schedule with Friday reduced hours, flexitime for entry/exit and lunch break; Smartworking up to 60% of the working hours on a bi‑monthly basis.
• E‑meal vouchers.
• Health and wellness: free flu vaccine.
• Training and development: dedicated induction program and training courses for new hires.
• Work environment: we promote a culture that values diversity, equity and inclusion (DE&I). We support technological evolution and offer tools and resources to promote digital work.

Selection – Please send applications exclusively through the A2A Careers site. We are committed to creating an inclusive and innovative workplace based on respect, ethics and equal opportunities, and we value diversity.

Personal data will be processed in accordance with the EU Regulation 2016/679 (GDPR).