Marketing Specialist (Italy)

Job Overview

We’re looking for a Community & Marketing Assistant to support our efforts in Italy. You’ll play a key role in managing our local crypto communities, executing marketing campaigns, and supporting day-to-day marketing operations. This is an excellent opportunity for someone passionate about Web3 and eager to grow within a global team.

Responsibilities

• Develop marketing strategies to drive brand positioning and awareness, user acquisition, and support the Italian markets to boost their business plans.
• Collaborate with cross-functional teams (Growth, Product, Community, Compliance) to ensure marketing initiatives are tailored to local user behavior, regulations, and cultural context.
• Manage partnerships with Italian media and other relevant players at the Italian level, and with communities to promote Bybit through both online and offline channels.
• Plan and support regional marketing campaigns (e.g., referral programs, promotions, airdrops, webinars, AMAs, trading competitions) together with offline events across Italy targeting top-tier markets.
• Monitor campaign performance and user acquisition data, and iterate based on ROI and engagement.
• Keep up with local crypto trends, competitor activity, and relevant regulatory shifts to inform campaign and positioning strategies.

Qualifications

• 3+ years of experience in regional or digital marketing, with proven success in building events, PR, and marketing initiatives.
• Deep understanding of the crypto user base, culture, content channels, and market dynamics at the Italian level.
• Familiarity with marketing tools and platforms (e.g., CRM, analytics, event checklists and roadmaps, social platforms like Twitter, YouTube, TikTok, Telegram, Discord, etc.).
• Experience working with KOLs, affiliates, and community partners in the Web3 or fintech space.
• Proactive, creative, and able to manage multiple campaigns with limited oversight.
• Results-oriented with strong skills in performance tracking and reporting.
• Based in Italy and able to attend industry events or manage activations when needed.