Mobile App Global Marketing Specialist (Utility/AI Creative)

Overview

Join to apply for the Mobile App Global Marketing Specialist (Utility/AI Creative) role at Shanghai BSF Human Resources Co., Ltd

Job brief: Our client is a leader in AI-driven vertical solutions, helping users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services. With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.

To accelerate its global expansion, particularly in EU/US markets, our client is now seeking a Mobile App Marketing Specialist to bring in a strategic professional to drive multi-channel marketing for its AI-powered mobile apps.

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns (aligned with business goals) for AI-powered mobile apps.
• Collaborate with designers, developers, and product teams to ensure consistent messaging across all user touchpoints of marketing initiatives.
• Leverage analytics tools to track campaign performance, analyze data, and implement optimizations to improve ROI.
• Stay updated on emerging marketing trends and technologies, integrating innovative approaches to evolve the apps marketing strategies.
• Manage campaign budgets effectively, conduct A/B testing, and refine tactics to enhance performance of channels like Google Ads and Facebook Ads.
• Maintain brand consistency in visual narratives and promotional content, supporting global user acquisition for EU/US markets.

Qualifications

• Proficient in performance marketing platforms: Google Ads, Facebook Ads, and programmatic advertising; skilled in A/B testing, campaign optimization, and budget management.
• Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity, productivity, and entertainment.
• Experience with design tools such as Adobe Creative Suite or Figma. Strong visual storytelling and branding skills for mobile app marketing.
• Familiar with analytics tools like Google Analytics and other performance trackers. Excellent data interpretation ability to turn insights into actionable strategies.
• Results-oriented mindset with outstanding problem-solving skills. Passionate about learning and adapting to new marketing challenges.
• Strong collaboration and communication skills to work cross-functionally.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Human Resources Services

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