Digital Customer Experience Coordinator

An exciting opportunity has arisen to contribute to the development of the Service Team at Haier Europe. The company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for an individual who demonstrates the core values of Haier’s attitude: entrepreneurship and innovation, zero distance to consumers, and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.

What you will do

The Digital Customer Experience Coordinator will support the Digital CX and Content Manager in defining and improving the UX and UI for our brand’s websites.

This position sits in the European Headquarters within the IoT and Brand Division in the Digital and CRM Team. As Digital Customer Experience Coordinator, you will be responsible for analyzing and optimizing the end-to-end digital customer experience of the Haier Europe brand websites, with a special focus on the e-commerce enabled ones. You will contribute to the continuous improvements of Haier Europe brand websites, aligning with the brand strategy, considering best practices of online execution, user experience enhancements, market-specific needs, and technological platform constraints.

Your responsibilities include:

1. Coordinating digital agencies to ensure seamless UI design integration with brand vision and guidelines, prioritizing a mobile-first, user-friendly, and conversion-oriented approach.
2. Developing and implementing strategies to improve conversion rates throughout the customer lifecycle, managing CRO tables, and coordinating cross-functional teams and stakeholders to enhance the customer journey.
3. Using data, heatmaps, user research, A/B, and multivariate testing to understand customer behavior and translate insights into actionable improvements.
4. Establishing and monitoring KPIs to measure the impact of UX/UI changes and iterating strategies for ongoing improvement.
5. Managing project timelines, budgets, and deliverables, ensuring successful project execution and alignment with business objectives.
6. Creating reports and presentations on project insights, sharing knowledge with key stakeholders, and fostering a collaborative, customer-focused culture.
7. Managing the end-to-end process autonomously in a dynamic, agile environment.
8. Aligning with SEO strategies to leverage organic traffic, identify growth opportunities, and implement improvements.

What you need to succeed

Must Have:

• Deep knowledge of digital marketing, digital platforms, and technologies, including working with highly customized CMS platforms. Strong understanding of editorial logic, content management, and workflow optimization.
• Proven experience managing UI and UX projects, either personally or through agency coordination, with skills in web design principles, wireframing, prototyping, and accessibility standards. Focus on conversion-oriented design and industry trend awareness.
• Experience managing multi-lingual and multi-country projects, with an understanding of cultural differences and localization needs.

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