Product Marketing Manager

Product Marketing Manager

Location: EMEA - Remote

Canonical is a leading provider of open‑source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. We are a pioneer of global distributed collaboration with 1200+ colleagues in 75+ countries and very few office‑based roles.

At Canonical, our product marketing team is building the best Go‑To‑Market (GTM) engine in the open‑source world. We are looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast‑paced environments, and wants to make a global impact.

Why You'll Love This Role

• You will own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
• You will collaborate cross‑functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
• You will craft compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
• You will measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
• You will be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high‑performance environment.

Responsibilities

• Develop and execute go‑to‑market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross‑functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross‑sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

Qualifications

• A passion for technology and open source—you get excited about innovation, software, and community‑driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Nice‑to‑have skills

• Data‑driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross‑functionally with product, sales, partners, and marketing teams.

What we offer you

• Fully remote working environment – we've been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum.
• Annual compensation review.
• Recognition rewards.
• Annual holiday leave.
• Parental leave.
• Employee Assistance Programme.
• Opportunity to travel to new locations to meet colleagues at ’sprints’.
• Priority Pass for travel and travel upgrades for long haul company events.

Our base pay will depend on various factors, including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards such as annual bonuses and sales incentives based on revenue or utilisation.

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the publisher of Ubuntu, one of the most important open‑source projects and the platform for AI, IoT and the cloud, we are changing the world daily.

We recruit on a global basis and set a very high standard for people joining the company. We expect excellence— to succeed, we need to be the best at what we do.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Software Development