Regional Sales Manager- Italy and France

The RSM drives commercial success in France & Italy by managing and inspiring the Sales team to promote the full CSI Fertility portfolio (Equipment, Consumables, Genomics, Embryo Options & Services). The role combines strategic leadership and operational execution, with full accountability for regional sales performance, costs management and customers outcomes. Operating in a matrix environment, the RSM works closely with their direct team,peers, the regional MSSM, and the GMto ensure strategic alignment and effective execution.

The RSM provides direct coaching and pipeline management using tools like CRM (D365) and Power BI, while collaborating cross-functionally (. CAS, Genomics, BD, WAS) and with the EMEA Key Account Director to implement key initiatives and strengthen the value proposition.

Leadership & Team Development

• Lead and motivate the Sales team to achieve AOP sales targets., and qualitative
• Set clear expectations, conduct regular 1 : 1s, performance reviews, and support individual development to his direct reports : Account Managers / KA Leads, EQSM
• Align with the CAS Manager to ensure consistency in expectations and performance standards, while actively contributing to the evaluation and development of dotted line reports (Clinical Application Specialists – CAS), fostering alignment and cross-functional collaboration
• Foster a culture of accountability, collaboration, and continuous improvement.

Commercial Execution & Strategy

• Personally contribute to the development and execution of regional strategies and tactical plans.
• Own the AOP and ensure its successful implementation, includingbudget responsibilityand resource
• Manage the sales pipeline through CRM to drive penetration of key products, grow market share of core offerings, implement price increases, and optimize portfolio performance by leveraging data analysis tools such as Power BI.
• Support product launches and drive adoption of existing solutions with MSSM, CAS, EQSM and GM.
• Lead customer meetings and negotiations when needed; build and maintain strong relationships with KOLs.
• Use to the best extent resources at disposal including showroom, at HQ in Copenhagen, to drive adoption

Key Account Management

• Collaborate with the EMEA KA Director and Country KA Leads to implement KA strategies in defined accounts.
• Ensure alignment with global initiatives while tailoring execution to local market needs.

Cross-functional Collaboration

• Work closely withClinical Application Specialists (CAS)
• Collaborate with other support roles (.Business Development for Genomics,WAS for RI Witness) to enhance customer impact.
• Partner closely with the regional MSSM, who defines and drives product focus across the entire region, ensuring alignment between commercial strategy and scientific messaging.

Regional Leadership Contribution

• Actively participate in regional and sub regional leadership discussions and share best practices across geographies.
• Contribute to cross-country initiatives while remaining fully accountable for France & Italy.

KNOWLEDGE, SKILLS, ABILITIES

• Strongdata-driven mindset : ability to use CRM (D365), Power BI, and Excel to guide decisions and monitor performance.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Teams).
• Excellent communication skills inEnglish and Italian ; fluency with French would be required
• Strong commercial acumen and experience in consultative sales.
• Ability to manage budgets, set priorities, and lead in a matrixed, fast-paced environment.
• Collaborative, resilient, and adaptable with a strong sense of ownership.
• Acts as regional point of contact for Quality and Regulatory reporting, ensuring alignment with internal standards and external requirements.
• Serves as a role model for Ethics & Compliance, promoting a culture of integrity and responsible business conduct.