Area Sales Manager (m/f/d) – Apparel & Protectives

Overview

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Shape the future of ski apparel and protective gear in Northern Italy!

Atomic, the world-renowned leader in ski equipment, is looking for an Area Sales Manager – Apparel & Protectives to drive growth and inspire partners across Lombardia and South Tyrol. This isn’t just a sales role - it’s your chance to champion Atomic’s apparel and protective product lines, build strong retail and rental partnerships, and bring exceptional experiences to skiers across your territory. If you’re passionate about the mountains, thrive on strategic sales, and love turning great products into unforgettable customer experiences, this is the role for you.

What you will be doing

• Developing seasonal joint business plans with Brand Centers and Value Dealers to grow key Apparel & Protective product categories.
• Executing strategic account plans to expand categories, drive sell-through, and generate incremental consumer demand.
• Driving sales growth across channels in Lombardia and South Tyrol, including ski schools, clubs, and sports associations.
• Ensuring profitable and sustainable retailer-rental growth in your territory.
• Managing the full order book and resolving delivery or credit issues to guarantee timely supply.
• Activating trade marketing and sell-through programs in collaboration with internal Marketing teams.
• Leading product presentations and consumer events to showcase the value, innovation, and technical features of Atomic’s Apparel & Protective lines.
• Representing Atomic at events and collaborating internally to share best practices, contribute to team meetings, and ensure a superior customer experience.

Your profile and required competencies

• Proven sales expertise in apparel and winter sports equipment, with at least 3+ years in account management or a similar role
• Strong business acumen, advanced Excel and data analysis skills
• Confident in digital tools and IT systems, using data to drive smarter sales decisions
• Excellent relationship-building, negotiation, and solution-selling skills
• Customer-focused, with outstanding communication and presentation abilities
• Fluency in Italian and English; German is a strong asset
• Genuine passion for skiing - Alpine, Backcountry, or Nordic - with personal engagement in the sport

What’s in it for you

At Atomic, you’ll fuel your passion for skiing and the outdoors while working alongside a global community of passionate innovators. Rooted in the mountains and driven by a love for sport, we foster a collaborative and authentic culture where you’re empowered to push boundaries, grow your skills, and be part of shaping the future of skiing.

• Discounts on quality products: Benefit from compelling discounts on our own-brand products (including Atomic, Salomon, Peak Performance, and more).
• Engaging company culture: Experience a workplace with a strong team spirit and an open, appreciative culture, where you\'ll feel valued and part of a supportive community.
• Work-life balance: Enjoy flexible working hours and the option for mobile working or a home office setup.
• Meal vouchers: Keep energized throughout the day with handy meal vouchers for your workdays.
• Company car: Benefit from a company car that makes commuting and business travel effortless.
• Team of passionate innovators: Join a team of passionate innovators who share your love for skiing and inspire each other daily.
• Innovative legacy in skiing: With over 65 years of pushing the boundaries of ski innovation, we craft world-class equipment for everyone—from beginners to champions.
• Global reach with local roots: Headquartered in Altenmarkt, Austria, we blend local heritage with a global footprint—present in 49 countries and proud to call 1,000 people part of our team.
• Shared passion for sports: Fuel your passion for sport and the outdoors—driven by our athletes, our products, and pride in everything we do.
• Authentic community: Be part of a workplace that values authenticity, trust, and genuine connection across a global community.
• Company events and team-building experiences: Enjoy regular events and activities that strengthen bonds, celebrate achievements, and make work fun.
• Collective success: Celebrate success together, push each other to grow, and enjoy being part of a team that feels like a community.

Our Candidate-Centric Hiring Process

At Atomic, we strive to make our hiring process seamless and engaging. Every CV is reviewed by real people, not AI, so your application receives the attention it deserves. Here’s what you can expect:

• CV Screening
• Phone Screening and initial interviews with HR
• Interview
• Feedback & Decision

Apply now

Please submit your application exclusively via the application form. CVs sent by email will not be considered or processed.

If you have any questions or need clarification at any stage of the application process or during your journey with us, please don’t hesitate to reach out to talentacquisition@amersports.com (HR). We\'re here to provide you with the support and information you need to make your experience with Atomic as smooth and enjoyable as possible. Your success and satisfaction are our top priorities, and we\'re always here to assist you!

Atomic

From the piste to the powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward. Founded in 1955, Atomic makes the world’s finest winter sports equipment. For 70 years, our products have helped redefine the skiing experience for skiers of all levels, from beginners taking their first turns to the greatest athletes pushing their boundaries at the very top of the sport.

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