Area Sales Manager - Middle East

The Role

A leading multinational company in the industrial sector is looking for an Area Sales Manager to oversee and grow its presence in the Middle East region.

This role is meant to amplify the effectiveness of the Salesmen job and SoW (Share of Wallet) when calling on customers within the specific markets in the region within a model of indirect business. By focusing on customer needs and main business drivers, the Area Manager will help deliver tailored value propositions and expand the product portfolio in the region.

Main Responsibilities

• Lead and coordinate sales activity within the assigned region through a distributor-based, indirect sales model.
• Manage and support a regional sales team, ensuring alignment with corporate goals and market needs.
• Achieve assigned targets on the back of AOP.
• Monitor and analyze market trends, competitive activity, and provide regular reporting to senior management.
• Collaborate in defining the market strategy within a matrix organization, involving multiple internal stakeholders.
• Drive strategic account planning and manage negotiations at all levels.
• Maintain regular contact with key customers and distributors, planning structured and effective visits.
• Ensure sales representatives deliver optimal product and solution mixes, maximizing the company’s presence and offering per customer.
• Identify and implement opportunities for continuous improvement, ensuring cost control in line with objectives.
• Apply company guidelines for contract review and ensure appropriate delegation of authority is in place.

Minimum Qualifications

• Master’s degree in engineering or equivalent field.
• Minimum of 10 years of experience in a similar Area Manager role.
• Proven track record in sales management within the MEA region.
• Proven track record in handling distributors, retailers, contractors.
• Fluency in English, Arabic and French (written and spoken) is required.

Key competences

• Strong business acumen and a customer-centric approach.
• Strong understanding of the key financials KPIs
• Target-driven with the ability to consistently deliver results.
• High resilience and effective stress management.
• Flexible, dynamic, and proactive, with strong cultural sensitivity toward the MEA region.
• Capable of working in complex, matrix organizations.
• Excellent leadership and team management skills.
• Advanced negotiation and communication skills, including public speaking.
• Marketing mindset: strategic planning, account development, and competitor intelligence.
• Ability to define value propositions and set priorities based on business impact.
• Passion for innovation, with a continuous improvement and risk-taking attitude.
• Strong focus on Commercial Excellence.

Location

Italy - responsible for Middle East region

Travel Requirement

up to 75%