EMEA CRM Associate Director

Overview

Join to apply for the EMEA CRM Associate Director role at Amplifon.

Amplifon is an Italian multinational company and the global leader in hearing care solutions and services. With over 20,000 professionals and a network of 9,500 points of sale in 26 countries, Amplifon helps people rediscover the emotions of sound. The company values people as the key to its success, offering growth opportunities in a multicultural and international environment. Amplifon has been recognized as a "Top Employer 2025" in Europe, the United States, and New Zealand by the Top Employers Institute.

What we are looking for

As Head of CRM EMEA, your goal is to maximize the results of EMEA countries’ CRM plans. You will work closely with the local teams to develop campaigns to sustain repurchase activities and prospect acquisition, as well as to maintain strong customer relationships. You’ll directly manage a team of 2 people and will coordinate all CRM Managers within the region. The candidate is responsible for all CRM-related marketing activities in the Region (14 countries, 1.5B revenue).

Reporting to the EMEA Marketing Director, you are responsible for the flawless execution of the plan to achieve traffic goals from the Database.

What you’ll do

1. Prioritize local campaigns and jointly define contact plan.
2. Design local campaigns
   • Take advantage of potential gaps not covered by global campaigns by designing and executing ad hoc country-based campaigns.
   • Designs and implements processes to ensure data quality and enrichment through coordinating cross-functional local/global teams.
3. Configure & execute regional & local campaigns
   • Project management of campaigns from start to finish, ensuring they meet planned objectives; prepares campaign ROI reports.
   • Coordinates the cross-work of the different direct reports and focuses on team development.
   • Work closely with the retail excellence team to follow up CRM campaigns in our store networks.
4. Monitor performance and implement adjustments
   • Constantly monitors the evolution of business development and identifies opportunities or risks for revenue growth.
   • Implements and adapts Global guidelines and playbook into the regional scenario; designs the CRM marketing plan to achieve revenue targets.
   • Ensures all marketing campaigns are on time and within budget and incorporates all channels (store and call centre) to ensure best delivery of contact strategy.
   • Adapts the plan to business trends daily/weekly, adjusting Call Center and other CRM channels targets/actions.
   • Oversees the development of messages/scripts/materials (paper mail, direct mail) with the creative agencies.
   • Controls the budget of investments for the area (main investments – Call Center, Paper mail & gadgets).

What you’ll need (hard skills)

• Educational background: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Extensive CRM experience: At least 10 years in CRM, preferably in international environments.
• CRM & Marketing expertise: Knowledge of CRM and marketing best practices, tools, and processes within customer-centric organizations.
• Data & Analytics and Performance management: Strong data orientation, including KPI monitoring and customer analytics and evaluating campaign performance.
• CRM Tools: Proficiency in CRM platforms, marketing automation, segmentation, and data-driven campaign management.
• Cross-functional collaboration: Ability to work with sales teams and across departments to support CRM objectives.
• CRM Strategy Execution: Ability to design, implement, and scale CRM best practices across different markets.
• Fluency in English (written and spoken).

Soft Skills

• Commercial and operational mindset: balance commercial and hands-on activities with a strong results-driven attitude.
• Proactive & collaborative: Strong initiative to coordinate across countries and align with strategic stakeholders.
• Influencing skills: Ability to engage, align, and influence cross-functional teams and senior stakeholders.
• Business acumen & customer focus: Deep understanding of customer behavior and business dynamics.
• High work ethic: Strong sense of responsibility, professionalism, and commitment to quality.
• Adaptability & multitasking: Comfortable in fast-paced environments and managing several complex projects.

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Individual and Family Services and Retail Pharmacies

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