Director of Sales

The Director of Sales oversees hotel sales strategies by driving growth initiatives, tracking performance, and ensuring the property maintains a strong competitive position in the local market.

What will I be doing?

• Develop and manage hotel sales plans that accurately reflect and support business objectives, using these plans to guide sales efforts across all market segments, including Leisure, Groups, and Meetings & Events.
• Proactively prospect and generate new business with a strong focus on leisure markets through outbound calls, client visits, trade shows, and roadshows to expand key relationships with both local and international travel partners.
• Collaborate closely with the Groups, Meetings & Events Department to generate and convert business for groups, congresses, and social events, mainly weddings.
• Work in close alignment with the Reservations and Groups & Events teams to optimize market segment pricing and availability, assess business needs, and actively steer initiatives that deliver an exceptional guest experience.
• Plan and, when appropriate, execute sales trips to key existing markets while identifying new potential areas for growth.
• Manage RFPs and lead contract negotiations for FITs, wholesalers, and high‑end travel agencies.
• Coordinate and host familiarization (FAM) trips and site inspections for travel agents and strategic partners.
• Foster team growth through effective leadership and leading by example, including driving sales development; take an active role in recruiting team members and supporting their long‑term success.
• Actively participate and complete the preparation of the annual Sales Plan, monthly updates, and the complexed hotels' annual Budgets.
• Act as a role model and inspire the hotel team through leading by example.

A Director of Sales serving Hilton brands is always working on behalf of our Guests and working with other Team Members.

What are we looking for?

• Highly skilled in all modes of communication: spoken, written, and non‑verbal.
• Demands a broad network of connections and in‑depth familiarity with leading luxury consortia.
• Ability to remain composed and objective under pressure, including tight deadlines and demanding travel schedules.
• Fluency in Italian and English; proficiency in other languages is an asset.
• Excellent organizational and planning skills.
• Strong leadership skills, whereas it is evident that you can effectively manage and motivate a team to perform beyond expectations.
• Strong analytical skills so to understand key business indicators and competitive trends and develop approaches to these challenges.
• Excellent selling capabilities and the ability and desire to coach selling techniques to all Team Members.
• Demonstrated previous experience in a Sales and Leadership role with the proven ability to drive results.
• Committed to the highest standards of quality and performance.
• Self‑motivated and self‑driven with a proactive approach.

Background in lifestyle or luxury hospitality is a plus.

It would be advantageous to demonstrate the following capabilities and distinctions:

• Extensive knowledge of the local market.
• Strong knowledge of hospitality industry.
• A passion for hospitality and target‑based performance.
• Relevant degree, in sales, business development, hospitality or other relevant business field, from an academic institution.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full‑service hotels and resorts to extended‑stay suites and mid‑priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Work Locations

Hilton Lake Como

Schedule

Full‑time

Brand

Hilton Hotels & Resorts

Job

Sales

Seniority level

Director

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Hospitality