Brand Manager, Incubation Brands Italy

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

As Brand Manager Incubation Brands Italy, you will have the opportunity to drive the business of an exceptional portfolio of brands. You will be responsible for creating and executing brand plans & delivering brand targets.

You will be focused on the Italian market and will look after the whole Incubation Brands Portfolio, with your main focus being on market brand priorities: ST-Germain, Santa Teresa & Malts. Your main objective will be to drive growth & desirability of these brands and the role will be responsible for brand management, experiential marketing and end-to-end activation development.

This role is critical for ensuring brand plans are executed with excellence & for driving all key stakeholders in the business that will help make it happen.

You will be joining the European Incubation Brands team & will be working hand in hand with the Marketing Manager of the South Cluster, who will help you reach your objectives and grow in your role. You will work closely too with cross-functional teams, external partners and the trade, to bring these brands to life in culturally relevant and commercially impactful ways.

Key Accountabilities And Responsibilities

Brand strategy, activation planning & brand communications

• Contribute to the creation & communication of local annual plans (including AVQPAP) and 3Yr marketing/business plan
• Contribute to regular performance reviews and build marketing strategies for each Incubation brand, defining the JTBD and developing the activity plans and consumer programs to deliver this; actively consulting local and Global stakeholders
• Assign and manage A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets. Influence market leads to support A&P proposals, via the IAP, strong matrix engagement and activity M&E
• Lead brand execution of all ATL activities (media, PR, influencers, experiential) in market & work closely with other functions to ensure all plans are aligned and executed: Commercial, Customer Marketing, Finance, RGM

Lead Business Performance Management

• Accountable for delivery of performance targets and maximizing ROI from A&P and Incubation Activation Managers
• Constantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues via Monthly reporting and QBRs
• Ensure discipline around implementation of channel and pricing strategy, including sustainable GP/case growth
• Has a detailed understanding and inputs into S&OP to ensure right forecasts

Generate support for Incubation brands and create a winning team in market

• Build effective relationships with market commercial leads and stakeholders; influence them to understand and engage with the vision for Incubation brands, maximizing resources and targets allocated to Incubation brands in the right channels and enabling them to deliver sustainable long‑term growth

Skills

• Brand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media & experiential
• Events/Experiential management experience, having developed and executed brand events at scale.
• Commercially confident. Ability to analyse and use commercial data to support decision making
• Expertise and track record of effective delivery of all elements of AVQPAP (preferably in super‑premium brands)
• Track record of premium brand guardianship; and ability to grow brands the right places, in the right way
• Proven Influencer across a matrix organisation; ability to work across, support and influence local markets
• Drive for results; constant measurement and management of Business Performance against plan
• Build a sense of passion and purpose for Incubation within the market commercial and leadership teams
• Degree and/or professional marketing qualifications
• Fluent command of Italian & English

About You

• Self‑motivated, driven, focused on performance and results, accountable
• Super‑premium brand building mindset and passion for premium, top end on trade
• Gravitas and intellect to influence leadership
• Passion for doing the right thing, matched with boundless energy and enthusiasm
• Personable relationship builder; with capacity to engage and influence diverse stakeholders
• Resilience and tenacity in the face of ambiguity and challenge
• A strong team player, naturally putting the interests of the team and company above self‑interest
• This role follows a hybrid work model, requiring presence in the office three days per week and allowing remote work for two days.

LEADERSHIP AGILITY

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best‑in‑class, family‑friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.