Group Brand and Social Communication Specialist

Overview

The Group Brand and Social Communication Specialist is involved in all aspects of the development and implementation of doValue´s communication strategies. This role is responsible for promoting and protecting the company's reputation by developing and executing media strategies and plans for brand building / innovation, corporate promotions and corporate communications / affairs initiatives using various media collaboration with Communications Team.

Main Responsibilities

• Leading in the developing, implementing and measuring external social Media based communication plans
• Manage day-to-day media relations / media requests for brand and corporate issues
• Collaborate with internal stakeholders and subject matter experts in a timely manner to determine appropriate media responses via various channels
• Develop written materials media standby statements on brand and corporate issues as required
• Assist in the development and implementation of Brand PR programs to support brand building, initiatives / innovation / corporate promotions
• Help oversee program execution from kick off through to completion
• Provide guidance and direction to partners and support the reviewing of all Brand PR materials to ensure communication is accurate, relevant and consistent with overall corporate messaging and positions
• Provide guidance to ensure coordination and communication of messages / news to external audiences well coordinated with internal comms
• Evaluate the effectiveness of media programs and communicate results back to business
• Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements
• Serve as senior editor and provide communications content for Intranet
• Serve as liaison to IT
• Lead responsibility for daily News Briefs process with assistance from communications coordinator
• Develop and manage external corporate and local community events in support of corporate giving strategy
• Any other duties as assigned

COMPETENCIES and SKILLS REQUIRED TO PERFORM THE ROLE

• Bachelor’s degree in communications, Journalism, Public Relations or related field
• 3-4 years' experience working in a Media Relations role or in Public Relations
• Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities
• Highly organized with the ability to multitask.
• Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
• Demonstrated success with Social Media tools such as LinkedIn, Twitter and others.
• Strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Ability to be an influential communications consultant within the organization.
• Ability to work effectively in a team.
• Capable of maintaining confidentiality, with a high level of accuracy regarding information.
• Proven ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical.

EDUCATION REQUIREMENTS

• Administration & Management, Marketing & Comms Master Degree
• Valuable Professional Certification (MBA)
• English : advanced
• Microsoft Office (Excel, Access and PowerPoint) : advanced

Location: Rome