Director of Public Relations and Communications - Four Seasons Hotel Firenze

Director of Public Relations and Communications - Four Seasons Hotel Firenze

Four Seasons Hotel Firenze seeks a Director of Public Relations and Communications to lead the development and execution of an integrated annual strategy encompassing digital marketing, social media, marketing communications and public relations. In this high‑impact role you will elevate the hotel's visibility, drive brand awareness and position the hotel as a premier destination, promoting our restaurants, bars, spa and event spaces while highlighting our exceptional service talent. Reporting to the Commercial Director, you will lead a dynamic team, act as a brand ambassador, and serve as spokesperson for media and partnerships. This position is based at the hotel and is ideal for a confident communicator, experienced leader and collaborative marketer.

About the location

An urban retreat steeped in historic beauty, Four Seasons Hotel Firenze sits within Florence’s largest private garden, surrounded by statues, fountains and centuries‑old trees, and just steps away from the city’s cultural heart. The hotel boasts a Michelin‑starred Italian restaurant and a locally inspired spa, offering guests unparalleled luxury in an authentic setting.

Essential Functions

• Support the hotel's digital marketing strategy to increase direct business.
• Oversee website performance and content strategy to ensure alignment with brand standards and business objectives, driving traffic through paid and natural search, engagement, and conversion.
• Manage the paid media budget, including campaign planning, execution and optimization across all relevant platforms.
• Direct the Digital Marketing Specialist on social media and website content strategies, ensuring alignment with PR and integrated communications plans.
• Co‑manage and support the hotel's digital communications strategy with a proactive, data‑driven, and creative approach that reinforces the hotel's positioning and supports PR, marketing and commercial initiatives.

• Develop and oversee content planning and creation for the hotel's social media channels.
• Leverage all social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication.
• Manage influencer marketing and creator collaborations.
• Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools.

• Oversee the execution of the integrated communications plan across all Four Seasons pillars in collaboration with the PR Manager.
• Provide strategic guidance to align PR, communications and social media with commercial objectives.
• Support and review media relations, influencer partnerships and press activities to ensure consistent, high‑quality coverage.
• Plan events for the promotion of the hotel and its outlets.
• Guide PR efforts to promote the hotel's spa and F&B outlets.
• Maintain relationships with key local PR associations and tourism partners.
• Review PR reports and highlight presentations for strategic alignment.

• Lead and manage the coordination and creation of promotional items, newsletters and seasonal brochures.
• Co‑manage the production and coordination of photo and video shoots.
• Support sales, catering and reservations teams with auditing sales materials, ensuring external messaging is aligned with brand guidelines and the hotel's positioning.

• Actively understand the hotel's business mix, consumer profile and insights.
• In partnership with direct reports, respond according to the crisis management plan to any hotel's emergency or safety situation.
• Perform other tasks or projects as assigned by the Commercial Director.

Desired Knowledge and Skills

• University graduate.
• Two to three years of management experience in public relations, communications, digital marketing and related industries, preferably within lifestyle and hospitality.

• Outstanding communication, writing and presentation skills.
• Strong creative eye and attention to detail.
• Proven media relations experience and knowledge of digital tools and trends.
• Excellent project management and multitasking ability.
• Experience managing agencies, partners and cross‑functional teams.
• Fluent in Italian and English.

Candidates must possess legal work authorization in Italy.