Integrated Insights & Strategy (IIS) Specialist

Overview

As a function in the Global Commercial Analytics (GCA) division within Pfizer Integrated Insights & Strategy, this role plays a critical part in enabling Pfizer's commercial brand strategy by partnering with commercial and cross-functional leaders to activate data-driven problem solving that the business can execute to drive impact and unlock value.

The IIS Specialist will be responsible for working within one business unit to support data-driven decision-making through the creation and maintenance of an analytics ecosystem. This includes, but is not limited to, business performance management reporting and visualization, resource optimization analytics, sub-national / account-level opportunity mapping analytics, and innovation in partnership with the brands on strategic analytical priorities.

Responsibilities

Market and Brand Analytics

• Support and execution of analytics reporting including secondary data analysis, advanced analytics / data science, and modeling
• Support and execution of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
• Seek continuous improvement including identification of new capabilities and/or data to maximize Pfizer's competitive advantage

Performance Management / Forecasting / Operating Plan Support

• Monitor portfolio performance and deliver accurate and effective performance measurement solutions that are built and maintained
• Monitor the external marketplace / competitive landscape and ensure clear insights are driving commercial decisions
• Support data modeling and forecasting needs including for LRF and operating plans

PMR Management

• Support PMR execution and identify opportunities to elevate PMR data to enrich secondary analytics and/or execute innovative uses of existing data
• Accountable for meeting compliance and corporate SOP obligations of primary market research as relevant

Cross Functional Collaboration Capability Creation

• Facilitate best practice sharing and knowledge management across Italy and IDM
• Enroll and interact with commercial counterparts to utilize the correct analytical tools

Basic Qualifications

• Bachelors degree required; preferred in a quantitative discipline
• Fluency in Italian and English

Preferred Qualifications

• Multidisciplinary experience with a preference for exposure to business analytics / finance / marketing / engineering or other quantitative fields
• Knowledge of the pharmaceutical industry in Italy including relevant data sources required to understand and generate insights about the market
• Experience across GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization and forecasting / modeling; specific experience in Dataiku / DSS, Tableau, Power BI are highly desired; SQL helpful
• Familiarity with artificial intelligence / machine learning (AI / ML) and data science approaches
• Aptitude for translating insights and analytics into actions and business decisions via storytelling
• Demonstrated business acumen ideally in pharma industry or healthcare
• Demonstrated project management skills
• Vendor management (e.g., PMR suppliers, Data vendors)

Work Location

Italy, Rome (Hybrid)

Purpose

Breakthroughs that change patients’ lives... At Pfizer we are a patient centric company guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company-wide digital transformation strategy. We are leading the way in adopting new data modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting flexible workplace culture which encourages employees to achieve work-life harmony, attracts talent, and enables everyone to be their best.

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. Pfizer is committed to celebrating this in all its forms, allowing us to be as diverse as the patients and communities we serve. Together we continue to build a culture that encourages, supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability-inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

Marketing and Market Research

Required Experience: Unclear Seniority

Key Skills

Marketing, Data Visualization, Tableau, Customer Segmentation, Microsoft PowerPoint, Investment Banking, Strategic Planning, Financial Modeling, Customer relationship management, Management Consulting, Google Suite, Analytics

Employment Type

Full-Time

Experience

Years

Vacancy

1