Trade and Activation Marketing Associate - Campingaz & Coleman, South Europe Cluster

Trade and Activation Marketing Associate - Campingaz & Coleman, South Europe Cluster

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Job ID: 10246

• Job Title: Trade and Activation Marketing Associate – Campingaz & Coleman, South Europe Cluster
• Contract Type: Permanent
• Workplace Type: Hybrid
• Location: Pogliano Milanese – Milan, Lombardi, Italy
• Reports to: Marketing Manager

Your Role

As our Trade & Activation Marketing Associate (Campingaz & Coleman), you will play an essential role in shaping and executing the commercial and marketing agenda across Italy, Spain, and Portugal. You will help translate strategy into high-impact trade plans, support strong customer partnerships, and ensure our brands show up with excellence across all channels. Working closely with Sales, Regional Marketing, and cross-functional teams, you will manage channel priorities, lead activation plans, and support new product launches with precision and creativity.

Key Responsibilities

• Omni-Channel Strategy & Insights: Develop a strong understanding of channel dynamics and shopper behaviour, guiding Sales on priorities and contributing market insights to annual planning, assortment decisions, and growth opportunities.
• Activation & Trade Execution: Localise and deliver trade activation plans across Italy, Spain & Portugal, ensuring high-quality POS materials, impactful campaigns, and flawless execution during key trade periods and New Product Development (NPD) launches.
• Customer Support – JBP & Line Reviews: Support Sales with Joint Business Plans and Line Reviews by preparing launch materials, insights, promotional plans, and samples to elevate customer conversations and strengthen strategic partnerships.
• Insights, Pricing & Competitor Tracking: Monitor pricing, A&P spend, channel performance, and competitor activity, sharing clear intelligence and recommendations with marketing and cross-functional teams.
• Planning & Cross-Functional Collaboration: Coordinate rolling 9-month plans, work closely with designers, agencies, and internal teams, and support tradeshow execution to ensure seamless delivery of campaigns and commercial priorities.

What You Bring

• Education: Bachelor’s degree in Business, Marketing, a related field or similar in experience.
• Experience: Proven expertise within CPG/FMCG (Trade Marketing, Shopper, Category Management, Sales).
• Analytical & Project Skills: Strong analytical mindset with the ability to manage multiple projects and deadlines.
• Channel & Shopper Expertise: Solid understanding of multi-channel environments and shopper behaviour.
• Languages: Professional Italian and Advanced English and Spanish (written and spoken).
• Mobility: Willingness to travel for business as needed (up to 10%).

Why Join Us?

• Professional Development: Unlimited access to LinkedIn Learning with over 17,000 courses.
• Ethics and sustainability: Environmentally friendly and social business practices.
• Exclusive benefits: Discounts on some of our products, referral program, seniority recognition and resource groups to encourage diversity and inclusion.
• Core Values: Integrity, teamwork, passion for winning, ownership, and leadership.

Ready to elevate how our brands show up across Italy, Spain & Portugal? If you are looking for a role where you can turn insights into action, shape channel execution, and make a real impact across multiple markets, we would love to hear from you. Click Apply Online and share your CV — we look forward to discovering the value you’ll bring to our team. By submitting your application, you confirm that you have read our Candidate Privacy Statement, available at https://privacy.newellbrands.com/job-applicant/.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other protected characteristic.