Marketing Manager

POSITION SUMMARY

Reporting directly to the Country Manager, the Marketing Manager is responsible for the strategic development, implementation, and optimization of integrated marketing campaigns across diverse channels. This role demands a strong understanding of digital marketing, public relations strategy, and trade marketing. The successful candidate will leverage data and analytics to maximize campaign effectiveness. As a team leader, the Marketing Manager actively manages the operational execution of marketing initiatives, ensuring alignment with budget, brand guidelines, and timelines. The Marketing Manager will lead a team of 4 people and be responsible for the market strategy, ensuring alignment with global and European guidelines. The role involves close collaboration with the Regional Marketing & Digital teams in Paris to align with overarching strategies and initiatives.

KEY RESPONSIBILITIES

Strategic Planning & Execution

• Execute the annual marketing plan, aligned with Sephora Europe initiatives.
• Analyze brand performance to identify key opportunities.
• Negotiate and organize local promotional activities to drive sales.
• Develop and implement comprehensive omnichannel marketing strategies that support overall business objectives.

Campaign Management & Optimization

• Manage and optimize performance across all marketing channels, focusing on key performance indicators (KPIs).
• Track, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Continuously seek and implement innovative improvements to the media planning process.

Retail & In-Store Activation

• Analyze in-store consumer behavior and develop targeted activation strategies to enhance the customer experience and drive sales.

Relationship Management & Influencer Marketing

• Cultivate and maintain strong relationships with creators (influencers, VIPs) and beauty editors.
• Develop and execute impactful influencer marketing initiatives (e.g., contests, content collaborations, events) to expand brand awareness and audience reach.

Budget & Financial Management

• Plan, coordinate, and execute marketing campaigns across diverse channels, including email, social media, paid advertising, website, mobile, and in-store activations.
• Maintain meticulous oversight of the digital and marketing budget.

Digital & E-Commerce Strategy

• Coordinate social media, email marketing (newsletters), and e-commerce strategies to drive sales and improve product visibility / ranking.

QUALIFICATIONS AND COMPETENCIES

Personal Attributes

• Demonstrates a high level of enthusiasm and positive energy, embodying the Benefit Cosmetics brand DNA.
• A highly motivated and innovative marketing professional.

Experience

• Proven experience in marketing management, preferably within selective beauty brands and/or the retail sector.

Skills

• Strong analytical, problem-solving, and organizational skills.
• Excellent project and time management abilities.
• Experience in team leadership and development.

Language Proficiency

• Fluency in English is required; proficiency in French is a plus.