PR & Brand Program Lead Italy

JOB DESCRIPTION

Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.

ABOUT THE JOB

Are you ready to put Levi’s at the heart of Italian culture? We’re looking for a dynamic and experienced PR & Brand Program Lead to drive brand heat, cultural relevance, and media impact across Italy.

Key Responsibilities

As the PR & Brand Program Lead for Italy, you’ll own the local PR strategy and brand programming, aligning global and European strategies with local execution to deliver powerful, culture-driving brand moments. You’ll lead a talented internal team and external partners to shape Levi’s presence in fashion media, pop culture, and lifestyle spaces.

Public Relations:

• Develop and execute integrated PR strategies rooted in consumer insight and market trends
• Lead PR planning for press days, launches, cultural events, and media partnerships
• Secure impactful editorial coverage across fashion, lifestyle, and mainstream media
• Manage media relations with an extensive network of journalists, stylists, influencers, and cultural figures
• Partner with global and corporate teams on executive media engagements and press materials

Brand Programs:

• Build and implement 360° brand programs for Italy, focusing on Milan as a cultural epicenter
• Deliver best-in-class brand experiences that resonate with key communities and drive cultural relevance
• Align with global campaigns while identifying unique local opportunities and partnerships
• Lead creative storytelling and event execution through top-tier agency partners

Leadership & Collaboration:

• Lead and develop a high-performing PR & Brand Programs team
• Collaborate cross-functionally with marketing, cluster, and global teams
• Oversee PR showroom operations and seasonal product seeding

Performance & Budget:

• Own the PR budget, planning strategically around brand priorities
• Measure ROI across media and brand activations
• Drive accountability across internal and external teams

ABOUT YOU

• 10+ years in PR and brand communications within fashion/apparel/lifestyle, ideally with in-house experience
• Deep knowledge of the Italian media landscape and cultural scene, especially Milan
• A creative, strategic thinker with a strong eye for aesthetics and storytelling
• Exceptional media and influencer relationships
• Experience managing budgets, teams, and agencies
• Fluent in Italian and English

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

Location: Milan, Italy. Type: Full time.