Digital Marketing Manager

Overview and purpose of the role – How you will help us

The Digital Marketing Manager (Content Focus) is responsible for defining, owning, and driving Solplanet's global content marketing strategy and ensuring its effective execution across all regions. This role steers the company's owned communication channels, particularly social media, newsletters, homepage, and other content, while supporting local teams with strategic guidance, frameworks, and high‑quality assets.

The objective of this role is to strengthen Solplanet's brand positioning, increase brand awareness worldwide, and create meaningful engagement with key target audiences, ultimately supporting lead generation, customer loyalty and the company's overall growth ambitions.

This position belongs to the Central Solplanet Marketing team and thus has a global scope and coordinating function. The role reports to the Solplanet Marketing Director.

Key responsibilities

• Content Strategy: Lead the global content strategy across digital channels (Social Media, Newsletter, Blog) and ensure effective execution within local markets.
• Newsletter Strategy: Develop and implement an engaging, data‑driven newsletter strategy, including content creation, coordination, and management to increase subscriber engagement.
• SEO Strategy: Own the SEO content strategy and ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic.
• Campaign Coordination: Collaborate with the performance marketing team to coordinate online and offline advertising campaigns, ensuring content aligns with broader marketing objectives.
• Cross‑Departmental Alignment: Work closely with headquarters to ensure alignment of content with global campaigns and roadmaps.
• Local Market Support: Act as the go‑to resource for local marketers, providing guidance and support for content marketing initiatives tailored to their specific markets.
• Content Calendar Management: Oversee and maintain a comprehensive content calendar to ensure a consistent and timely delivery of content across all channels.
• Agencies and Vendors: Steer external agencies and freelancers involved in the successful implementation of the content marketing strategy.
• Asset Creation: Steer and optimize internal processes for asset creation and, when required, internally create assets.
• Performance Tracking and Optimization: Track content performance and identify areas for optimization, driving a continuous improvement and learning process.
• Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow‑up by the responsible sales team.
• Budget Alignment: Coordinate the alignment and request of monthly and quarterly budgets within the yearly budget framework.
• Cross‑Country Learning and Best Practices: Organise and manage cross‑country learning sessions, sharing best practices and insights across regional teams.

Key stakeholders

• HQs Marketing Team: Ensure alignment of content across all global initiatives based on the corporate brand strategy.
• Solplanet Central Marketing Team: Align content marketing with performance marketing and PR activities.
• Local Marketeers: Provide support and guidance for localized content strategies.
• Cross‑Country Project Leaders: Collaborate to ensure alignment of all marketing activities.
• Local and HQ HR Team: Joint work on Employer Branding Strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–7 years of professional digital marketing experience, with strong content marketing expertise.
• In‑depth knowledge of common social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok) and their functionalities.
• Proven experience managing paid social media campaigns, including budget allocation, optimisation, and performance tracking.
• Proficiency in CRM systems such as HubSpot for lead management, campaign execution, and performance reporting.
• Strong analytical skills and the ability to interpret data and transform insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to create compelling content for various channels.
• Experience collaborating with cross‑functional teams in a global or regional environment.
• Fluency in English and at least one additional European language (mother‑tongue level). Knowledge of Chinese is a welcome add‑on.
• Interest in the solar energy industry; prior B2B experience is ideal, and prior work in a PV‑related industry is an advantage.

Competencies

• Strategic Thinking: Ability to develop and execute long‑term strategies aligned with business goals.
• Creativity and Innovation: Skilled at generating new ideas and approaches to engage audiences and stand out in a competitive landscape.
• Analytical Skills: Ability to interpret data, identify trends, and make data‑driven decisions for continuous improvement.
• Project Management: Strong organisational skills to manage multiple projects, deadlines, and stakeholders effectively.
• Communication and Storytelling: Excellent communication skills to craft compelling messages across various channels and audiences.
• Collaboration, Cross‑Cultural and Cross‑Functional Teamwork: Ability to work effectively with teams across departments, countries, and cultures and in different languages.
• Attention to Detail: Ensures accuracy and consistency in content creation, branding, and campaign execution.
• Adaptability: Thrives in a dynamic environment, with the ability to pivot strategies based on performance data or shifting priorities, and demonstrates strong flexibility in a fast‑paced, multicultural and cross‑regional environment.
• Leadership and Influence: Inspires and guides local marketing teams, fostering alignment and engagement across regions.
• Customer‑Centric Mindset: Keeps the target audience at the core of all content marketing strategies and decisions.
• Problem‑Solving Skills: Proactively identifies challenges and implements effective

Benefits

• An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit.
• Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint.
• Flexible Work Setup: Depending on your location, benefit from a hybrid or fully remote work environment that supports a healthy work‑life balance.
• Value‑Driven Culture: Be part of a company that prioritises values, fosters flat hierarchies, and ensures approachable and supportive leadership.
• A Multi‑Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience.
• Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long‑term development.
• Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision‑making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.