Junior Data Analyst And Performance Marketing

Overview

HBX Group is the world’s leading technological partner, connecting and empowering the world of travel. We are tech-driven, with a customer-first philosophy. Our knowledge and relationships on the ground are second to none, and we have an amazing team. Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. HBX Group comprises best-in-class B2B brands that meet the needs of its growing and diverse client base across 190+ global markets.

Purpose of Role

The overall purpose of the role is to optimize company campaigns for maximum performance, working closely with the marketing and sales team. It is responsible for analyzing data, conducting A/B testing, and implementing optimization strategies to improve traffic and conversions in all product lines.

Responsibilities

• Analyze data to identify trends and make data-driven recommendations to improve performance while staying within budget constraints.
• Create visual representations of data in the form of graphs, charts, and other visualizations to help stakeholders understand data insights.
• Analyze metasearch performance metrics such as click-through rate (CTR), conversion rate, and cost-per-click (CPC) and optimize metasearch campaigns.
• Conduct A/B testing to optimize sales processes.
• Collaborate with cross-functional teams to implement optimization strategies.

Skills

• Strong analytical skills, with the ability to use data and data tools to identify trends and optimize campaigns.
• Strong attention to detail, with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking skills, with the ability to generate new ideas and approaches to optimize campaign performance.
• Excellent time management skills, with the ability to prioritize tasks and meet deadlines.
• Team player mentality, with the ability to work collaboratively with cross-functional teams.

Experience

• Familiarity in Microsoft Office Suite
• Familiarity with database management tools such as Progressql or MySQL
• Familiarity with data analysis tools such as Qlik, Tableau or BigQuery
• Familiarity with web analytics tools such as Google Analytics

Qualifications

• Bachelor's degree in STEM (mainly mathematics, statistics or computer science), economics or a related field.
• Strong analytical skills and proficiency in Excel or other data analysis tools
• Fluent English (at least B2 certification)
• Fluent Italian (at least level C1)
• Having had previous work experience as a Data analyst will be considered a plus

Key Challenges

• Be flexible on the product line to improve and on the priorities and objectives to achieve.
• Managing large volumes of data and effectively analyzing campaign performance to make data-driven decisions.