Copywriter & Digital Media Specialist

Operating as a Copywriter & Digital Media Specialist at Exa Futures you can expect to :

• Lead (i.e., develop, implement and manage) activities related to Digital Media communication (both of Key Clients and of our own organization)
• Contribute to develop the best plan-of-action for each client’s communication project
• Define most important social media KPI’s , track them constantly, measure success of campaigns and report to the stakeholders
• Manage and oversee digital media content
• Stay up to date with latest social media best practices and technologies
• Use digital media marketing tools
• Manage and grow communities up to 3M-5M fans / followers
• Monitor SEO and user engagement and suggest content optimization
• Develop and maintain relationships with Key Clients
• Have a key impact on companyoperations and business,reporting directly to the CEO
• Ensure synergies between the Social Media Management activities and all other services provided to our Key Clients, including Online Advertising, PR, SEO optimization, blogs development / management, growth practices and analytics and reporting
• Collaborate with colleagues in the Digital Agency and Product teams
• Lead or support scouting, negotiation and management of partnerships with professionals, publishers and influencers to develop a strong network of partners

Qualifications

• Fluent in Italian and good proficiency in English (a third language is a nice-to-have )
• At least 2-3 years of experience as a Copywriter & Digital Media Specialist
• Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube,X(Twitter) , LinkedIn and other social media.
• Experience in running marketing campaigns with goals of (1) brand-awareness , (2) community growth , and (3) conversions
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Preferred familiarity with web design and publishing
• Familiarity with Google Analytics
• Some basic familiarity with Google Ads and Facebook Business Manager
• Good analytical thinking and the ability to study data patterns. Hands on experience with data elaboration and presentation via Excel
• A team–player with positive attitude and the ability towork independently
• You have to be pro-active , fast learner , detailed oriented , able to work under stress, comfortable in a fast-paced and dynamic environment
• Experience in planning , tracking / monitoring and optimizing marketing campaigns at scale, through good understanding of digital media KPI’s
• Bachelor Degree in Economics, Marketing or another field with relevant experience in the online media or advertising industry
• Preferred account management experience
• Important : a proven track record of failure is required; if you also have successes in your past experience, we won’t hold it against you

CAREER DEVELOPMENT : depending on your attitude, certainly an opportunity to grow within the organization, as the Digital Media division within the company has secured several new customers in the last few months.

WORK ENVIRONMENT : we offer a casual working environment and flexible working hours. We trust each other and we are 100% result driven. We believe and support remote working (50% of the time), while at the same time we love to get together often to feel like a real team (based in Milano, Italy).

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