Brand Manager TENA

Brand Manager TENA

We are looking for a passionate Brand Manager for our TENA Brand in Legnano (Milan), reporting directly to the Senior Brand Manager TENA.

About the Role

Support the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets.

Responsibilities

• Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development
• Leads annual Brand Plans: owns brand A&P and defines brand activation touch points in line with Global Guidance; responsibility for sufficiency and accuracy of A&P allocation & monitoring
• Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of Digital & Paid Media
• Leads Brand & Innovation Campaign Activation, tracking and corrective actions; for Product Innovation is responsible of achieving the business case and leads and survives all phases including Phase In/ Phase Out, distribution and brand activation
• Owns Brand Assortment, Product Management and Pricing in line with Global Guidance; drives Assortment initiatives together with Global Partners (SC, GPM, GBIS, PMI)
• Expert in capturing Consumers and Customers Insights
• Provides feedback to the Global Brand Strategy
• Responsible for the Media Plan Strategy

Requirements

• University Degree in Business Management, Marketing or a similar academic background
• Minimum 2 years of previous experience in a marketing role, background from the FMCG sector is a plus
• Fluency in English
• Media knowledge
• Familiarity with Excel and Nielsen for Data Analysis
• Team Collaboration and good communication skills
• Proactivity in leading multiple projects at the same time

What We Offer

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.