Head of PR & Communications EMEA

Overview

HEAD OF PR & COMMUNICATIONS EMEA

With our company mission to “Raise Your Vibration” in mind, we are looking for a real Talent who shares our commitment to and passion for spreading joy above all else. This ethos of support and celebration is woven through everything we create - be it a product we’re designing, a message we’re communicating, or one of the many spiritual events we’re dreaming up to support our Sisterhood community - and is a fundamental value held by every member of our La DoubleJ Team.

We are looking for a HEAD OF PR & COMMUNICATIONS EMEA who, reporting directly to the Marketing Director, will play a pivotal role in the development of the PR / Comms strategy for these markets, including traditional and digital PR, influencer marketing, and VIP / celebrity outreach.

As an integral ambassador of La DoubleJ, he / she will bring a diversified skill set to the position, with a deep network of Press, Talents, PR Agencies, Influencers across these markets. A fierce multi-tasker able to incorporate online tools and in-person networking to create and maintain relationships to help drive the company’s growth will thrive in this role.

Within your territory scope, your main responsibilities will be :

• Participate in conceptualizing and executing integrated PR and communication initiatives, coordinating a team of two as well as PR agencies in the main markets.
• Responsible for the implementation of creative PR strategies, via digital and print long-lead, short- lead, weeklies, social media, and influencers that will provide measurable results in the full respect of the budget.
• Responsible for proactively securing features, exclusive stories, and fashion editorials.
• Create and implement talent strategy.
• Maintain and foster strategic relationships with media and influencers to generate high exposure for the brand.
• Bring a deep media and VIP databases and continue to build them.
• Deliver reporting on impact and ROI on influencer and gifting placements and conduct on-going competitive analysis.
• Effectively communicate plans-of-action and results, internally with peers and management.

Qualifications

• Minimum 6 years’ experience gained within the Fashion / Luxury Market
• Deep knowledge of the EMEA Press, Agencies, Influencers and Talents
• Ability to use main softwares to monitor results and give insights
• Results driven and well organized
• Fluent in Italian and English, a third language is a nice to have
• The role is based in La DoubleJ headquarters in Milan and requires a work permit for EU.