Retail Events Specialist

Job Description

The Consumer Engagement Specialist is responsible for designing, developing and monitoring a plan of activities aimed at increasing the retention of existing customers and attracting new potential target customers with the brand's values.

Core Responsibilities

• Manages the annual investment budget divided by market.
• Analyzes customer insights and contributes to building a CRM strategy aimed at identifying the clusters most receptive to retention and acquisition activities.
• Designs, in agreement with the Consumer Engagement Manager, a retention and prospect/lead acquisition strategy consistent with brand objectives.
• Develops a marketing plan containing objectives, targets and format and is responsible for sharing it with the individual countries.
• Maintains constant contact and shares targeting with the CRM Division.
• Coordinates with the internal offices involved (VM, Communication, E-procurement...) for the production of materials and services consistent with the defined format.
• Prepares and shares the briefing to the Consumer Channel, including organizational details, dynamics and staff roles during the event.
• Designs and develops the customer journey both automatic and related to events (e.g., brand experience) and specific campaigns (e.g., lead acquisition).
• Analyzes and interprets the data linked to the projects followed (Redemption events, campaigns transmitted by CRM department...).
• Takes care of training for the offices involved such as the Consumer Channel on execution of customer projects, events and campaigns, and E-procurement for the selection of suitable suppliers for the organization of events.
• Deepens and keeps constantly updated its knowledge of suppliers, consultants and agencies, dealing with the related management and negotiations.
• Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of responsibilities.
• Promotes, adopts and develops the use of digital technologies within the function in relation to both process management and relations with internal and external interlocutors involved in the business.
• Adopts behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and the Organizational Community.

Qualifications

• 3/4 years of experience in marketing, event coordination, or project support, ideally in the fashion or lifestyle industry.
• Fluent in Italian and English (spoken and written).
• Strong organizational and time-management skills; ability to handle multiple tasks at once.
• Detail-oriented, with a proactive and collaborative attitude.
• Passion for fashion, branding, and creative marketing.

Additional Information

If you are passionate about fashion, highly organized, eager to learn, and thrive in an international, fast-paced environment, you can't miss this opportunity!

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing

Industries

Retail Apparel and Fashion