Head of Marketing CSL Seqirus Commercial Italy

Overview

As Head of Marketing CSL Seqirus Italy, you will lead the marketing team in the Commercial Operations Italy organization. You will ensure a robust analytical base for strategic decisions, designing, developing and implementing marketing strategies to support the organization's products. You will use specific marketing strategies and channels to launch and position products, identifying and implementing marketing strategies and programs in collaboration with internal sales and other stakeholders. To be successful in this role you will enjoy a coaching style with your team, as well delivering operationally as part of position.

Responsibilities

• Strategy
• Responsible for development of Brand Strategies, value proposition and marketing plans ensuring the tactical executions of the plan in Italy, consistency in brand messaging, compliance in promotional activities and gather insights to improve or create new marketing programs
• Drive the strategic and brand planning processes for CSL Seqirus portfolio
• Set brand objectives for CSL Seqirus products that will help achieve overall business objectives
• Develop communications strategy and cross-functional activity plan for target segments / customers
• Lead the execution of marketing tactics, obtain approval through appropriate copy-clearance committees, ensure full compliance as outlined by the CSL Seqirus SOP on promotional materials
• Manage relationship with advertising agencies, provide feedback on copy and creatives consistent with the brand promise and strategy
• Drive congress execution, partnering with external agencies around booth development and logistics, key customer events, symposium, product presentations, etc.
• Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic and tactical brand plans
• Develop KPIs and measure impact of programs on revenue (ROI) and other objectives
• Ensure the best SoV of CSL Seqirus among the Digital Ecosystems
• Growth Delivery
• Responsible for achieving growth and hitting sales targets by partnering with the sales team at national / regional / local level
• Support the implementation of strategic sales plan that expands company’s customer base and ensures strong presence
• Develops and maintains long term relationships with key customers, opinion leaders and other groups influencing the health system
• Supports Customer Service and Tender Team to capture customer feedback and / or requests, and respond to them in a timely manner
• Monitor customer satisfaction to ensure customer experience is consistent with brand promise
• Drive setup, deployment and maintenance of customized CRM to streamline marketing and field activities
• Perform ad hoc analysis of market data and sales performance, as needed
• Monitor competitive intelligence and competitor activities, and make appropriate recommendations, as needed
• Develop & implement the Digital Transformation in CSL Seqirus Italy
• Partner with Medical Affairs, Regional and National Access & KAMs Team to ensure business objective alignment
• Support the development and execution of portfolio-based programs
• Ensure the alignment of marketing and medical strategies to achieve overall business objectives
• Collaborate with cross functional team to deliver Strategic Plan
• Collaborate with cross functional team to deliver regional plans
• Support other cross-functional portfolio related activities
• Coordinate with Demand Planning the product supply and set accurate rolling forecasts
• Monitor inventory during the sales season
• Coordinate with Regulatory Affairs the in-country batch release process
• Support Customer Service and Tender Office for any product-related need
• Deliver oral and written communications, develop and make presentations to commercial management, the sales force, and other internal groups and stakeholders, as needed
• Support all aspects of promotional expenses management and ensure the budget compliance
• Ensure compliance to Procurement policies of external agencies

Qualifications, Skills and Experience

• Bachelor’s Degree required, preferably in Life Sciences or Business / Marketing. MBA a plus.
• English proficiency
• 10+ years\' pharmaceutical, biotech or healthcare industry experience mostly in commercial roles
• Knowledge of the pharmaceutical market and regulations
• Experienced in leading and managing teams
• Experienced in successful product launches
• Experience in Vaccine Market will be a plus

Our Benefits

CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives.