PROJECT MANAGER – BRAND & DIGITAL CONTENT TRANSFORMATION

Join to apply for the PROJECT MANAGER – BRAND & DIGITAL CONTENT TRANSFORMATION role at Haier Europe.

An exciting opportunity to contribute to Haier Europe’s ambitious growth and leadership objectives. We seek a proactive, self‑driven individual who embodies our core behaviors: Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly and keeps users at the center of an innovative, high‑performing environment.

What You Will Do

Drive cross‑functional, high‑impact projects across Brands, focusing on Digital content initiatives. The role sits in the Brand organization and ensures delivery excellence on key projects such as Digital Asset Management (DAM), Social media transformation, e‑commerce/retail media content, and supports pitch processes. You will coordinate complex projects as Project Manager and align strategy and execution with Headquarters.

Key Responsibilities

• Deploy cross‑functional and brand‑related strategic projects between Headquarters, European Headquarters, Local Organizations and partners; act as PM and coordinator and ensure structured project governance: timelines, milestones, KPIs, risk mitigation, reporting.
• Align and engage stakeholders at all levels to secure delivery and adoption.
• Manage rollout of new Haier Visual Identity and Tone of Voice across touchpoints ensuring alignment of timing and deliverables.
• Focus on consumer Social Media content production and execution in alignment with Headquarters.
• Lead Digital Asset Management (DAM) deployment and adoption across Europe.
• Coordinate digital transformation initiatives for the branding area: social media strategy PM, content governance, KOL/social selling, digital shelves.
• Oversee e‑commerce and retail media content delivery and manage daily collaboration and delivery with Headquarters.

What You Need To Succeed

Must have

• Experience with complex multi‑stakeholder projects in international or matrixed organisations.
• Education: Degree/Master in Marketing or Digital Marketing.
• Professional experience: Minimum 2‑3 years as account or project manager in marketing or digital marketing.
• Full proficiency in English is mandatory.

Soft Skills

• Excellent communication, positive attitude, strong teamwork capabilities and a predisposition to share and collaborate.

Technical Skills

• Strong project management skills, organization and prioritization.
• Proven track record in content development, social media programs or digital transformation.
• Analytical, solution‑oriented.

Other: Interest and passion for the digital ecosystem and new digital trends.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Project Management and Information Technology

Industries

Manufacturing

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Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.