Account Executive (Influencer Marketing) Italy

Overview

Account Executive / Specialist - Samy Italy (junior & mid)

Job Description

SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, LOréal, Disney, Unilever, and Nestlé.

Responsibilities

• Strategic Campaign Development: Receive briefs and work collaboratively with LOréal and SamyRoad teams to develop high-level strategic and creative campaign proposals.
• Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.
• Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.
• Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.
• Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.
• Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.
• Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.
• Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.
• Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.

Qualifications

• Experience: 2 - 4 years of experience in influencer marketing or a related field with a proven track record of strategic campaign management.
• Skills: Advanced social media knowledge, deep understanding of influencer marketing trends, and high proficiency in Excel.
• Attributes: Strategic thinker, highly analytical, exceptional creativity, and strong leadership skills.
• Knowledge: Comprehensive understanding of social media trends and the Italian influencer landscape.
• Education: Relevant degree or equivalent experience.
• Languages: Italian native, English full working proficiency (written and verbal).
• Other: Work permit in Italy and reside in Milan.

Benefits

• Hybrid work modality
• International work environment
• Career growth

Additional Details

• Employment Type: Full Time
• Experience: Years
• Vacancy: 1
• Salary: 32000