Brand Designer

Overview

Join the Sleep Fitness Movement at Eight Sleep. We’re on a mission to fuel human potential through optimal sleep and redefine what it means to be well-rested. We build the most advanced hardware, software, and AI technology to make sleep a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries. Recognized by Fast Company and TIME for innovation, we operate like a high-performance team that iterates, refines, and obsessively pursues impact.

Every role at Eight Sleep is a chance to create cutting-edge technology and help shape a future where sleep is a powerful tool for living better. If you’re driven to build at the edge of what’s possible, this is your moment to join and contribute to transforming how the world sleeps and what we are capable of when we wake up.

The Role

As our Brand Designer, you’ll lead the visual development of Eight Sleep’s brand—from high-performing lifecycle flows to product launches and promotional campaigns. You’ll work closely with our Product, Growth, and Design teams to create experiences that look beautiful and drive real business impact. This role sits in our Milan office.

How You’ll Contribute

We are a mission-driven company, so passion for our work is key. This role spans three main areas:

• Design: Create visually compelling, on-brand assets for all stages of the customer journey—from website to onboarding to retention to reactivation. Deliver pixel-perfect Figma files.
• Validate: Use performance data and behavioral insights to inform design decisions and propose A/B testing ideas.
• Iterate: Improve designs through feedback and testing results. Help evolve our email design system while staying grounded in our style guide and voice.

Note: The following section outlines day-to-day responsibilities and expectations.

What You’ll Do

• Collaborate with the Growth team as well as Product and Brand to concept and execute high-performing designs.
• Design campaigns, assets, product launches, flows, onboarding, newsletters, and more.
• Translate strategy and messaging into visually engaging assets.
• Maintain consistency with Eight Sleep’s brand guidelines while iterating on layout and design innovation.
• Propose thoughtful A/B test ideas focused on driving engagement and conversion.
• Help evolve our visual identity and push our brand forward.
• Work in a fast-paced environment that values iteration, creativity, and clear communication.

What You Need to Succeed

• 2+ years of professional experience in visual design or digital brand execution.
• Strong portfolio showcasing thoughtful, high-performing designs for consumer brands.
• Proficiency in Figma.
• Excellent visual storytelling skills and understanding of brand voice, hierarchy, and layout.
• Strong communication skills and ability to collaborate across marketing, product, and creative teams.
• Highly organized, detail-oriented, and excited to improve email performance through design.

Bonus Points

• Experience working on DTC or consumer hardware brands.
• Exposure to performance marketing and data-informed design workflows.

Why join Eight Sleep?

Innovation in a culture of excellence. Our flagship product, the Pod, showcases our culture of excellence and is beloved by hundreds of thousands of customers worldwide. You will be part of a team that pushes the boundaries of technology in sleep fitness.

Immediate responsibility and accelerated career growth. From day one, you’ll take on substantial responsibilities with direct impact on our core business and product success. We are a small team that empowers you to own your projects and see tangible effects on your growth and the company’s trajectory.

Collaboration with exceptional talent. Work alongside bright minds who are driven by breakthroughs in a dynamic, fast-paced environment.

Equitable compensation and ongoing equity. We offer equity participation to every full-time team member, with periodic refreshes based on performance, aligning your achievements with the company’s success.

Your Pod and other benefits. Every Eight Sleep employee receives a Pod. You’ll also enjoy other great benefits and can learn more on our website about the full package.