Amazon Paid Media Manager - Italy

About Health & Happiness Group

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 15 countries in Asia‑Pacific, Europe, North America and Oceania with over 3,000 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness. We have 3 business segments – Baby, Adult and Pet Nutrition and Care – supporting whole‑family health and happiness across 8 international brands. As we grow, our people and our culture are essential to our success. We are recognised as a ‘Great Place to Work’ and have over 3,400 employees working globally, both in‑office and remotely to support the company’s rapid growth. We are looking for more brilliant people who can turn complex problems into simple solutions.

Role Overview

We are seeking a skilled and experienced Amazon Paid Media Manager to join our team. The role involves managing and optimising Amazon Paid Media campaigns, driving e‑commerce success and supporting brand growth.

Key Responsibilities

• Media Ownership – Build, manage, and optimise all Amazon Ads (Sponsored Products, Brands, Display, and DSP) to achieve ROAS, ACoS, and revenue targets.
• Seller Central Management – Maintain and optimise campaigns, listings, and product data directly within Seller Central, ensuring budgets, bids, and catalogue data are accurate and optimised.
• Strategic Execution – Work with the Amazon EU Lead to design and deliver a cohesive media plan that supports short‑term sales goals and long‑term brand growth.
• Search & Conversion Optimisation – Leverage keyword analysis, category insights, and competitive data to improve ranking and conversion.
• Creative Collaboration – Partner with the brand and content teams to test and optimise assets in paid media campaigns.
• Performance Analysis – Build weekly and monthly media performance dashboards, delivering actionable insights and recommendations.
• Campaign Strategy and Planning – Develop and execute effective Amazon PPC strategies aligned with business objectives, conduct keyword research, and manage comprehensive PPC campaigns.
• Budget Management – Set, monitor, and optimise advertising budgets, implementing bidding strategies to reach target ACoS and KPIs.
• Ad Creative and Copywriting – Collaborate with the creative team to develop compelling ad creatives and persuasive copy.
• Competitive Analysis – Stay informed about industry trends, conduct competitor analysis, and identify opportunities.
• Continuous Optimization – Run A/B testing for ad creatives, targeting, and bidding, staying abreast of algorithm changes.

Desired Skills & Experience

• Minimum of 3‑4 years of hands‑on experience managing Amazon PPC campaigns.
• DSP experience considered a plus.
• Proven track record of improving ACoS, conversion rates, and overall campaign performance.
• In‑depth knowledge of Amazon Advertising platform and best practices.
• Strong analytical skills with proficiency in data interpretation and reporting.
• Excellent communication and collaboration skills.
• Familiarity with e‑commerce and consumer behaviour on online marketplaces.
• Creative thinker passionate about pets and wellness.
• Excellent problem‑solving, decision‑making, and results‑oriented mindset.
• Self‑starter taking initiative without prompting, with proven results in fast‑growth environments.
• Highly organised, disciplined, and detail‑oriented.
• Team player with collaborative leadership style.
• Strong written, verbal and listening communication skills.
• Experience operating in a fast‑paced, entrepreneurial environment.
• Ability to work in a cross‑functional matrix environment.

Languages & Global Experience

• Native / bi‑lingual Italian speaker with fluency in English.
• Internationally minded with solid in‑market brand/product marketing/digital experience.
• Demonstrated ability to think strategically, develop local brand strategy and plans.
• Experience in communication development and media planning across multiple channels.

Employment Details

Industry: Health care / Pharma.
Contract: Full‑time, long‑term.
Starting date: ASAP.
Location: H&H Group Headquarters in Italy – Viale Sarca 235, Milan – Hybrid way of working (Smart Working).

Equal Opportunity Employer

H&H Group is an equal opportunity employer that endorses a diverse and inclusive workplace. All applicants will be considered, with hiring decisions based on business needs, position requirements, and the qualifications and experience of individuals. If you require support during the application process, please notify us and we will provide reasonable adjustments where suitable.