Area Sales Manager - North-West Africa & Turkey Region

Overview

appcast.io

Role

A leading multinational company in the industrial sector is looking for an Area Sales Manager to oversee and grow its presence in the North-West Africa & Turkey region.

Responsibilities

• Lead and coordinate sales activity within the assigned region through a distributor-based, indirect sales model.
• Manage and support a regional sales team, ensuring alignment with corporate goals and market needs.
• Achieve assigned targets on the back of AOP.
• Monitor and analyze market trends, competitive activity, and provide regular reporting to senior management.
• Collaborate in defining the market strategy within a matrix organization, involving multiple internal stakeholders.
• Drive strategic account planning and manage negotiations at all levels.
• Maintain regular contact with key customers and distributors, planning structured and effective visits.
• Ensure sales representatives deliver optimal product and solution mixes, maximizing the company’s presence and offering per customer.
• Identify and implement opportunities for continuous improvement, ensuring cost control in line with objectives.
• Apply company guidelines for contract review and ensure appropriate delegation of authority is in place.

Minimum Qualifications

• Master’s degree in engineering or equivalent field.
• Minimum of 10 years of experience in a similar Area Manager role.
• Proven track record in sales management within the MEA region.
• Proven track record in handling distributors, retailers, contractors.
• Fluency in English, Arabic and French (written and spoken) is required.
• Fluency in Turkish will be considered a plus.

Key competences

• Strong business acumen and a customer-centric approach.
• Strong understanding of the key financials KPIs
• Target-driven with the ability to consistently deliver results.
• High resilience and effective stress management.
• Flexible, dynamic, and proactive, with strong cultural sensitivity toward the MEA region.
• Capable of working in complex, matrix organizations.
• Excellent leadership and team management skills.
• Advanced negotiation and communication skills, including public speaking.
• Marketing mindset: strategic planning, account development, and competitor intelligence.
• Ability to define value propositions and set priorities based on business impact.
• Passion for innovation, with a continuous improvement and risk-taking attitude.
• Strong focus on Commercial Excellence.

Location

Italy - responsible for North-West Africa & Turkey