Digital Advertising Specialist

Company Description

New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.

At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether we are talking about physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of the journey when contact is made and a relationship is established between the brand and the consumer.

At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business means comprehending the cognitive processes underlying purchasing behaviors, being able to read social and market changes, and relating them to ideas, paths, and technologies capable of offering value to clients and users.

Building the future of Retail is the goal that constantly guides our actions.

Our Retail world mainly focuses on three industries:

Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer

Retex’s industries intersect with its practices:

• Tech
• Digital & Business Performance
• Marketing & Communication
• Service Operations

Position

We have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will dive deep into the world of online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.

The Role You Will Play :

1. Client Revenue Maximization: Support our clients in maximizing revenue while optimizing the ROI of their advertising investments. Help define advertising strategies for clients, both on paid search and programmatic advertising.
2. Campaign Implementation: From keyword and product research to campaign creation on the Amazon Advertising platform, implement defined advertising strategies. Manage pay-per-click / search and programmatic campaigns, executing and optimizing their performance to improve clients' ROAS, clickthrough, conversion rate, search ranking, discoverability, and visibility on the Amazon shelf.
3. Performance Analysis: Analyze and monitor performance against objectives, providing recommendations and insights to exceed client expectations. Use a data-driven approach to make informed decisions and optimize campaigns.
4. Budget Management: Manage advertising budgets and forecast key metrics like sales growth and ROAS, ensuring strategic allocation of investments for maximum impact.
5. Innovation and Adaptability: Stay updated on new Amazon Advertising features and decide how to integrate them into current client strategies to deliver additional value.

Requirements

You may not have all of these, but we believe you would excel in this role with these characteristics!

1. Educational and Professional Mastery: A minimum of 1-2 years of experience in advertising, marketing, or e-commerce, with direct experience in digital advertising, campaign monitoring, optimization, and data analysis being a strong plus.
2. Technical Fluency: Proven use of Excel and PowerPoint. Experience with creating and monitoring search and display ads through the Amazon Advertising Platform is preferred.
3. Interpersonal Skills: Excellent communication skills for effective collaboration across stakeholders, sharing and understanding advertising insights. Being a team player with a strong willingness to cooperate and add value is essential.
4. Initiative and Organization: Strong attention to detail, proactivity, and motivation for achieving results. Ability to manage multiple tasks efficiently in a dynamic environment.
5. Linguistic Skills: Fluent in Italian and English. Knowledge of French is a plus.

Other Information

Your Journey in Retex: Our team comprises diverse skills and experiences. We encourage all professionals and collaborators to explore new growth opportunities and development. We believe fostering an environment of experimentation and learning enhances personal satisfaction and collective success.

Retex celebrates diversity and inclusion, being a Società Benefit and an equal-opportunity workplace where every individual is valued.

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