Marketing Manager Hospitality & Residential

Marketing Manager Hospitality & Residential

Location: Cesena, FC, IT

Function/Branch: Marketing

Type of contract: Permanent Employee

Our Company

Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries. It has been selected as Official Supplier to 9 editions of the Olympic Games—from Sydney 2000 to Paris 2024.

If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym! You will naturally fit with our culture if you work out and live a healthy lifestyle, are proactive, determined, and digital savvy. Move with us for a better world!

Your Role

We are looking for a result-driven and creative Marketing Manager Hospitality & Residential responsible for ensuring the successful implementation of all marketing initiatives in the Hospitality and Residential segment. The main focus is to define and manage the marketing plan for the assigned segments, ensuring that Operators, as well as Technogym Subsidiaries and Distributors, receive the right support to deliver a superior user experience to guests, students, and residents through Technogym products and solutions. The candidate should be a team player capable of creating a positive working environment, maintaining team spirit, and encouraging colleagues to perform at their best.

Your Impact

• Ensure the correct implementation of the global hospitality & residential marketing strategy at the local level through localization to increase effectiveness, avoiding discrepancies from brand and marketing guidelines.
• Guarantee consistency in all the global go-to-market initiatives in the H&R segment, verifying optimal asset usage and synchronized deployment with Technogym marketing plans.
• Maintain consistent brand positioning across all assigned countries and increase brand awareness to meet sales targets.
• Support subsidiaries in executing marketing activities and events by planning and coordinating with internal stakeholders.
• Ensure proper use of Salesforce to track campaign effectiveness (ROI).
• Help maintain a clean, structured database aligned with business growth objectives.
• Collaborate with local subsidiaries to select suitable Operators for consumer activation and best practice sharing.
• Support activations at Operator facilities, Top Locations, or Boutiques, amplifying these via various touchpoints.
• Drive local best practices in Hospitality & Residential Marketing to be shared and amplified.
• Push distributors to install Sellout materials in B2B locations to increase brand awareness, especially where they attract target consumer audiences.

About You

Ideally, you are passionate about working out, enthusiastic, proactive, down-to-earth, and ethical. You are engaging, highly motivated, empathetic, and passionate about the Hospitality segment.

Requirements include:

• 8+ years’ experience in Trade Marketing & Hospitality
• Master’s degree, preferably in Hospitality (e.g., Glion, FIU, EHL, Cornell University)
• Passion & experience in Fitness, Health, Sport is a plus
• Market analysis skills
• Strong knowledge of CRM (preferably Salesforce)
• Project management and problem-solving skills
• Marketing mindset with strong brand perception
• Excellent presentation & communication skills
• Passion for sports, enthusiasm, humility, proactivity, and ethics

Equal Opportunities

Technogym is an equal opportunities employer. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion, or belief. Discover your potential with a career at Technogym—where work means loving what you do, taking on challenges, learning from others, sharing a vision, and making it come true!

Products and services supplied in the USA and CANADA by TECHNOGYM USA Corp., located at 700 US Highway 46 East, Fairfield, New Jersey. Fully paid-up capital USD 3,500,000. Website operated by TECHNOGYM S.p.A., VIA CALCINARO 2861, 47521 CESENA (FC). Fiscal code and VAT: 06250230965. Certified Electronic Mail (PEC): technogym.amministrazione@legalmail.it. Company registration number at the Forlì-Cesena Register, REA 315187. Fully paid-up capital Euro 10,066,375.00. Siae License 201500000083.