Head of Partnerships Activation

🚀 We are searching for the Head of Partnerships Activation!

📍Turin I 🕒 Full-time

At Juventus, partnerships are part of our game plan. We’re looking for a leader who can turn world‑class assets—our digital ecosystem, in‑house content production, Allianz Stadium, and our players—into high‑impact campaigns that fans love and partners value.

🎯 Your mission

• Lead the Activation team to design and execute tailored strategies for each partner, aligned with partner goals and the Club’s brand identity.
• Leverage Juventus’ assets (digital, content factory, stadium, players) to deliver engaging, innovative campaigns.
• Drive Juventus to a leading position in Europe’s partnership landscape, championing innovation and best practices.
• Co-create creative campaigns with Content, Media and Digital to maximize brand visibility and partner ROI.
• Own partner relationships end‑to‑end, ensuring a seamless handover from Sales to full activation delivery.
• Track performance & report with a strong data‑driven mindset to continuously optimize strategies.
• Collaborate cross‑functionally (Marketing, Comms, Digital, Legal, Finance) ensuring compliance and high standards.

👀 What we’re looking for

• Proven track record activating and managing large‑scale brand campaigns in sports, entertainment, or media
• Ability to think creatively and strategically to drive innovative activations
• Strong presentation skills and ability to sell ideas to partners
• Extensive knowledge of social media and digital platforms
• Proficient in data analysis tools, Excel, and PowerPoint
• Fluent in English (second language is a plus)
• Passion for football and deep understanding of the sports industry

🧠 Who you are

• Highly organized, detail‑oriented, and able to multitask
• Strong team player with excellent collaboration and communication skills
• Proactive, solution‑oriented, and adaptable to fast‑paced environments
• Comfortable with flexible hours (including weekends)
• Ability to lead change and inspire transformation

🤍🖤 At Juventus, we’re committed to building a diverse and inclusive environment. If you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. Passion and perspective matter.