GUCCI Consumer Campaign Specialist

Summary

At Gucci we are all people moved by passion and thought but we’re also those who never forget to dream and to look towards the future. We are always looking for like-minded people, from all around the world, able to bring different skills, personalities and talent to our community. We have put all of our energies and dedication into creating new roles and leadership within Gucci to push our industry forward and keep building an environment inspired by inclusivity, freedom of self-expression and innovation. We are proud to welcome to our community a new Dream-maker and we look forward to seeing him/her grow with us. Role Mission: As Consumer Campaigns Specialist, you will play a pivotal role in shaping Gucci’s consumer engagement strategy within a key strategic market. With a global scope and strong cross-functional collaboration, you will lead the end-to-end development of innovative, personalized, and performance-driven CRM campaigns across multiple channels. Your mission is to amplify brand messages, drive customer engagement and sales, and ensure cultural relevance through localized, data-informed, and insight-led activations. By staying ahead of industry and competitive trends, you will continuously evolve Gucci’s campaign approach, championing innovation and excellence in every client interaction.

Job Description

Role Overview: As Consumer Campaigns Specialist, you will play a pivotal role in shaping Gucci’s consumer engagement strategy within a key strategic market. With a global scope and strong cross-functional collaboration, you will lead the end-to-end development of innovative, personalized, and performance-driven CRM campaigns across multiple channels. Your mission is to amplify brand messages, drive customer engagement and sales, and ensure cultural relevance through localized, data-informed, and insight-led activations. By staying ahead of industry and competitive trends, you will continuously evolve Gucci’s campaign approach, championing innovation and excellence in every client interaction.

Key Responsibilities

• Innovate and elevate Gucci’s contact and content strategy through engaging, market-relevant campaigns, with the dual objective of amplifying key brand messages and driving customer engagement and sales.
• Ensure end-to-end campaign orchestration, from briefing to execution and post-campaign analysis, maintaining high standards of quality, timeliness, and brand alignment.
• Act as a strategic partner to regional and global teams, ensuring campaign consistency and local relevance while preserving brand integrity.
• Drive personalization at scale across multiple communication channels tailored to the specific market (email, SMS, MMS, WeChat, LINE, etc.).
• Collaborate closely with Digital Marketing, Digital, Merchandising, Client Services, Client Engagement, regional teams, and other channel stakeholders to ensure campaign integration and alignment.
• Stay ahead of industry trends in CRM, personalization, and digital communication by continuously monitoring the competitive landscape, in order to evolve Gucci’s campaign approach through innovation and strategic foresight.
• Leverage data and client segmentation to inform campaign strategy, maximize relevance and impact, and implement A/B testing to continuously optimize client engagement and conversion.
• Monitor and analyze campaign performance using CRM and analytics tools to identify trends, insights, and opportunities for optimization.
• Lead campaign activities with a performance-driven mindset, fostering creativity, accountability, and continuous improvement.

Key Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• A minimum of 5 years of relevant digital or campaign management experience within fashion or related industries.
• Proficient in managing and interpreting analytics data and using insights to inform decisions
• Excellent project management, interpersonal and communication skills
• A creative yet analytical mindset, blending storytelling with data-driven precision
• Ability to balance global brand consistency with local cultural sensitivity
• Strong sense of aesthetics and understanding of luxury consumer behavior
• Passionate about exceeding corporate goals, driving business results and going the extra mile in the daily work
• Ability to manage multiple tasks in a fast-paced environment
• Sound knowledge of the current market and consumer trends
• Customer centric mindset
• Excellent Excel and PowerPoint skills
• Fluency in English (written and spoken)
• Experience with Salesforce Marketing Cloud or similar campaign management platforms (Adobe Campaign, Braze, etc.) is a plus.

We believe in people able to shape their dreams into something meaningful for our community and the fashion world. So we’d like to welcome our new member to a purposeful place, where passion and talent will hopefully make a real difference.

Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

Job Type: Regular

Start Date: 2025-07-29

Schedule: Full time

Organization: Guccio Gucci S.p.A.

Summary

• Location: MILANO
• Type: Full time