Senior Distribution Experience Manager

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Within the Group Chief Marketing & Customer Office function, we are looking for a talented and proactive resource to join the Group Distribution Experience Unit, which leads global transformation of distribution channels by enhancing customer experience through harmonized advisory processes, training, usage of digital tools and incentives.

It empowers Business Units with tools and insights — such as the Distributor Net Promoter Score, Digital & Advisory Tools, CRM adoption programs — to elevate distributor engagement, drive commercial impact, and foster a community of excellence.

Key responsibilities of the role will include:

• Leading DNPS Program: manage the end-to-end DNPS program by ensuring proper implementation, coordinating execution across BUs, analyzing results, translating insights into actionable improvements, and facilitating knowledge sharing, best practice exchange, and strategic alignment across BUs
• Driving Distribution Market-Level Transformation: Based on DNPS insights, prioritize & promote strategic actions to drive distribution transformation across channels
• Embedding strategic programs into daily operations: partner with local distribution teams to embed programs (NMWH adoption, Insurance in a box, Advisory tools) into daily operations—supporting change management, training, and adoption to ensure meaningful transformation
• Monitoring & Evaluating Transformation Impact: continuously assess the effectiveness of transformation initiatives by gathering and analyzing distributor feedback and performance metrics, and track adoption levels and operational outcomes to ensure sustained impact and inform future improvements
• Being the Champion for Cross-Functional Innovation & Improvement: promote a culture of innovation and continuous improvement across distribution channels, and partner with cross-functional teams to enhance distributor experience and accelerate transformation initiatives

Requirements

Our ideal candidate will meet the following requirements:

• At least 10 years of experience in Digital/Sales & Marketing
• Deeply knowledgeable about the reference local market, with proven expertise in distribution and digital topics
• Sharp analytical skills
• Comfortable operating at a senior level, with strong strategic thinking and stakeholder management skills
• A confident communicator who can influence and inspire at the executive level
• Enjoy driving change and pushing transformation
• Self-starter: initiate new projects and manage them end-to-end

Company Profile

Generali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: Insurance