Web Specialist

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Rome Business School (RBS) is part of the international Planeta De Agostini Formaciòn y Universidades group. We are an international network made by 32 business schools and universities active in different countries, including France, Spain, Brazil and the United States.

At Rome Business School (https://romebusinessschool.com/) we are looking for a qualified Web Specialist to join our team. He/She will lead our marketing efforts to bring our value proposition to life across all our digital platforms. He/She will be responsible of all the tasks related to SEO, UX, Content and Core Web Vitals

Main responsibilities and task:

• Develop and execute a comprehensive SEO strategy to improve organic visibility and website ranking
• Perform regular keyword research and analysis to identify opportunities for content optimization
• Monitor SEO performance and implement all required improvements
• Optimize metadata, internal linking, headings and page structure across all key landing pages
• Oversee the performance, structure and functionality of RBS website
• Lead the execution of SEO and UX improvements
• Manage and optimize site speed, mobile usability and Core Web Vitals
• Track, measure and report SEO KPIs
• Develop content SEO-optimized and manage blog strategy
• Work closely with Digital Marketing team to support lead acquisition campaigns through SEO and WEB improvements

KPI’s:

• Volume of leads
• Monthly enrollments

Team dimensions:

• Number of components: 10
• Impact in the organization: Medium/High

Requirements:

• Education: Bachelor or Masters Degree in Economics, Marketing/Digital Marketing
• Tools: Excellent knowledge of Google Adwords, Facebook Ads, Google Analytics and Wordpress
• Experience: 2-3 years of experiences in same or similar role. Background in Business School or Digital Agency will be considered a plus

Necessary competences for the development of the role:

• Proven experience in SEO strategy, execution and performance tracking
• Deep understanding of SEO best practices
• Deep knowledge of Google Search Console, Google Analytics, SEMrush, A/B Tasty or similar tools
• Strong understanding of Core Web Vitals and SEO performance KPIs
• Hands-on experience managing websites on CMS platforms (especially WordPress)
• Experience with A/B testing, CRO and user journey optimization
• Strategic and analytical thinking, with a data-driven mindset and solid reporting skills
• Market and business acumen: understanding of digital marketing channels and how SEO integrates with paid search, social media and CRM strategies
• Proactive, detail-oriented and able to work indipendently
• Italian mother tongue- not mandatory but a plus, if your Italian is not native- C1 it is mandatory
• English proficiency (Mother tongue / C2 / C1 level)